Steve Mulder

About Steve Mulder

Research and data are only as valuable as the impact they have. I\'m a research leader and…

Experience

1. Senior Director, Command Center

   Blue Square Alliance Against Hate

   Mar 2024 — Present

   Led the research and data engine powering Robert Kraft’s nonprofit. Conducted quantitative and qualitative research, uncovered insights from social listening, and measured the impact of our mass media campaign.• Transformed and elevated the research program to guide the organization’s strategy and execution of the Blue Square campaign against hate. • Directed the most comprehensive nationwide tracking survey on antisemitism, including a proprietary segmentation model and KPIs.• Oversaw qualitative interviews, focus groups, and ethnographic studies to maximize impact with our target audience.• Tested ad concepts, measured message effectiveness, oversaw brand tracking, and quantified long-term impact of our campaign.• Inspired advertising strategy and social media content through online monitoring of one billion posts daily and real-time analysis of conversation trends across topics, demographics, sources, and so on.• Led the strategy and planning for expanded social listening capabilities, including new data infrastructure and application of AI models for data enhancement, text classification, anomaly detection, and reporting automation.• Expanded thought leadership through research reports, media coverage (e.g, The Wall Street Journal), partner webinars, and expanded reach through newsletter and website. • Shared localized reports and consulted with university presidents who applied our insights to responding to hate on campus.• Provided data and insights to governors, state legislatures, and local community leaders.• Selected and managed vendors for research and data functions.• Managed a team of analysts, researchers, and a data scientist. Note: This organization is focused on fighting prejudice and does not advocate for Israel or its actions in Gaza.

Education

• Ohio University

  MA

• Calvin College

  BA

Skills

• User Experience Design
• Digital Strategy
• Digital Marketing
• Experience Design
• Strategy
• Usability Testing
• User Interface Design
• Social Media
• Interaction Design
• User Experience
• Content Strategy
• Usability
• User Research
• Analytics
• Information Architecture
• User-Centered Design
• Web Analytics
• Persona