Veerendra Mulage

About Veerendra Mulage

I am a Personalization, MarTech, and Digital Analytics leader with 17+ years of experience helping global enterprises create data-driven customer experiences.My expertise lies in building and scaling personalization and experimentation programs that combine analytics, customer data platforms, and AI-driven marketing to deliver measurable business impact. I have led teams responsible for digital analytics, personalization strategy, tagging, measurement, and omnichannel customer experience across large global organizations.Currently, I lead Analytics and Personalization capabilities where my focus includes:• Enterprise personalization strategy and experimentation (CRO, A/B testing)• AI-driven marketing and generative AI enabled campaigns• Customer Data Platforms (CDP / RTCDP) and audience activation• Customer Journey Analytics and omnichannel experience optimization• Building Centers of Excellence for analytics and personalization• Driving data democratization and executive decision intelligenceOver the years I have worked extensively with the Adobe Experience Cloud ecosystem including Adobe Target, Adobe Analytics, Adobe Experience Platform, Adobe Journey Optimizer, and Customer Journey Analytics.Key highlights from my work include:• Delivering large-scale experimentation programs achieving up to 40% lift in conversions• Increasing lead generation through AI-enabled campaigns and personalization• Architecting MarTech ecosystems integrating analytics, CDP, and marketing automation• Building high-performing global teams across analytics, engineering, and marketingI enjoy working at the intersection of data, technology, and customer experience, helping organizations move toward AI-driven personalization and intelligent marketing ecosystems.

Experience

1. Associate Director

   Eli Lilly and Company

   Mar 2025 — Present

   Leader in Personalization Strategy & Execution, Business Intelligence & Advanced Analytics, Adobe Experience Cloud (AEP, Target, Analytics, CJA, AJO), Martech Roadmaps & Stack Integration, Data-Driven Customer Journeys & Segmentation, Cross-functional leadership & SAFe Agile Delivery, Customer Data Platforms (CDPs) & Identity Resolution, Executive Stakeholder Management & Strategic Planning

Education

• Indian Institute of Management Bangalore

  Executive General Management , Business Administration and Management, General

  2019 — 2019

• RV College Of Engineering

  Bachelor of Engineering (BE), Electrical, Electronics and Communications Engineering

  2004 — 2008

Skills

• Sencha
• Multivariate Testing
• Web Analytics
• Web Content Optimization
• Ionic Framework
• Jquery
• Xampp
• Web Applications
• Xml
• Mysql
• Bootstrap
• Scss
• Sitecatalyst
• Dynamic Tag Manager Dtm
• Json
• Strategic Roadmaps
• Phonegap
• Ajax
• Angularjs 2
• Digital Marketing
• Drupal
• Recommandation
• User Interface Design
• Site Catalyst
• Dreamweaver
• Php
• Digital Strategy
• Mobile Applications
• Search and Promote
• Codeigniter
• Css3
• Team Building
• Javascript
• Html 5
• Google Experience Manager
• Web Development
• Test and Target
• Adobe Analytics
• Angularjs
• Html5