Mukunda Rajan

About Mukunda Rajan

As an IBM Brand Partner Specialist – Data & AI, I develop and execute territory-led strategies that align partner ecosystems, joint marketing, and technical enablement to accelerate revenue growth across the Data & AI portfolio Previously, as a Global Alliance Manager at IBM, I spearheaded collaborations with GSI teams, contributing to the expansion of IBM\'s Systems infrastructure solutions. Our collective efforts in SaaS, PaaS, and IaaS deployments have underscored the importance of integrated go-to-market initiatives and long-term partner ecosystem alignments. Experienced BFSI Account Manager | Driving Growth, Innovation, and Strategic Partnerships in Banking & Financial Services sector

Experience

1. Brand Partner Specialist- Data & Ai

   IBM

   May 2025 — Present · Chennai, IN

   I focus on driving strategic client and partner engagements to position IBM as a thought leader in the Data & AI space. I work closely with enterprise and commercial clients, as well as ecosystem partners, to deeply understand their business needs and demonstrate the tangible value of IBM’s AI-powered solutions.Leveraging a consultative selling approach, I engage with key stakeholders to uncover business opportunities, co-create tailored AI strategies, and foster long-term, high-impact relationships. My responsibilities span the entire sales lifecycle—from managing RFIs and RFPs to performance tracking and strategic account development—with a particular emphasis on new client acquisition and expanding wallet share across existing accounts.I’ve led the development and execution of a robust channel strategy aimed at increasing ecosystem capacity. This includes identifying and onboarding new partners in collaboration with Channel Managers, while ensuring optimal alignment and enablement of existing partners to support IBM’s core Data & AI offerings.A significant part of my role involves direct collaboration with C-suite executives to exchange insights on the evolving AI landscape and co-develop scalable, industry-specific use cases. These efforts are complemented by the design and implementation of targeted sales plays that align with sector-specific challenges and growth objectives.Underpinning all of this is a strong command of IBM’s AI Ladder framework—Collect, Organize, Analyze, Infuse—which I use to help clients navigate their AI journey and extract maximum value from their data assets, while effectively communicating technical capabilities in business terms.

Education

• Annamalai University

  M.COM (Master of Commerce)., Business/Commerce, General

  1997 — 1999

• A.M Jain College

  B.COM (Bachelor of Commerce)., Business/Commerce, General

  1994 — 1997

• Annamalai University

  Master of Business Administration (M.B.A.)

  2005 — 2007