Mukta C.
VP, Brand @Hello Sunshine
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WORK HISTORY
VP, Brand @Hello Sunshine
EDUCATION
Rutgers University
BA
INSEAD
MBA
ABOUT MUKTA C.
We live in patterns, old, new and disruptive. I am constantly searching for hidden patterns and emerging trends to arm brands with actionable, cultural and human insights. I’m an award-winning, insights-driven storyteller who loves understanding human behavior. I’ve built and led cultural forecasting and trend spotter teams from the ground up, bringing together minds tasked to unearth what’s new and next and how brands can stay relevant. I’ve authored trend reports, white papers and bylines for industry publications such as Adweek, Digiday, ANA, and Thrive Global — exploring and surfacing fast-moving shifts and how brands can show up.I thrive and specialize in:Cultural Trends | Consumer Insights | Consumer Behavior | Youth Culture | Thought Leadership | Storytelling | Creative Strategy | Brand Strategy | Social Media & Influencer Strategy | Content Development
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