Mukta C.

Mukta C.

VP, Brand @ Hello Sunshine | Cultural Insights + Brand Strategy + Storytelling | Cynopsis Top Women In Media

Role
VP, Brand at Hello Sunshine
Location
New York, NY, US
LinkedIn followers
500 followers

About Mukta C.

We live in patterns, old, new and disruptive. I am constantly searching for hidden patterns and emerging trends to arm brands with actionable, cultural and human insights. I’m an award-winning, insights-driven storyteller who loves understanding human behavior. I’ve built and led cultural forecasting and trend spotter teams from the ground up, bringing together minds tasked to unearth what’s new and next and how brands can stay relevant. I’ve authored trend reports, white papers and bylines for industry publications such as Adweek, Digiday, ANA, and Thrive Global — exploring and surfacing fast-moving shifts and how brands can show up.I thrive and specialize in:Cultural Trends | Consumer Insights | Consumer Behavior | Youth Culture | Thought Leadership | Storytelling | Creative Strategy | Brand Strategy | Social Media & Influencer Strategy | Content Development

Experience

  1. VP, Brand

    Hello Sunshine

    Jan 2025 — Present

Education

  • Rutgers University

    BA

  • INSEAD

    MBA

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Mukta C. — VP, Brand at Hello Sunshine in New York, NY, US | Unifers