Mukesh Thakur

About Mukesh Thakur

Results-Driven Digital Marketing Team Lead | Media Buying & Affiliate Marketing Expertise | Revenue Growth Enthusiast Current: Digital Marketing Team Lead at Idea Clan Pvt LTD Leading a Team of 8 Media Buying Experts | Driving Lead Generation via Affiliate Marketing on Facebook, Instagram, TikTok, Taboola, & and OutbrainI thrive on connecting eCommerce stores and affiliate offers with their ideal audiences, resulting in impressive sales and revenue growth.With a solid background in media buying and an exceptional track record, I\'ve managed and optimized advertising campaigns with budgets ranging from 2 to 3 million USD. My expertise lies in maximizing ROI and achieving tangible outcomes for clients and businesses.My strategy revolves around data analysis and continuous KPI monitoring. I\'m proficient in utilizing advanced analytics tools and ad management platforms to spot trends, fine-tune campaign performance, and make data-driven decisions. By closely monitoring and adjusting ad targeting, creatives, and bidding strategies, I consistently exceed client expectations and achieve remarkable conversion rates.But it\'s not just about me; it\'s about the team. As a team lead, I foster a high-performing environment for my 8 dedicated professionals. I\'m all about growth and collaboration, ensuring each team member excels in their respective areas, and contributing to the overall success of our campaigns.I\'m always eager to connect with like-minded professionals, explore potential collaborations, and share insights. If you\'re looking to drive business growth, optimize your media buying strategies, or enhance your team\'s performance, let\'s connect. Together, we can navigate the digital landscape and achieve outstanding results.

Experience

1. Digital Marketing Team Lead

   Idea Clan

   Feb 2023 — Present · Panchkula, IN

   As a Digital Marketing Team Lead at Idea Clan, I spearhead affiliate digital marketing initiatives,achieving remarkable results in the 20••••24 fiscal year. During this period, our team successfullygenerated a gross margin of $1 million across TikTok, YouTube, native, and Facebook platforms.In my role, I oversee a dynamic team consisting of 10 skilled media buyers, a content writer, and agraphic designer. To ensure optimal performance, I effectively manage Key Performance Indicators(KPI) and Key Result Areas (KRA) for the team, fostering a collaborative and goal-oriented workenvironment.My responsibilities extend to the strategic analysis of creative content, including campaigns and usergenerated content (UGC) videos, with a particular focus on Point of View (POV) videos. Additionally, Ipossess expertise in the insurance and home improvement niches.A key aspect of my role involves meticulous budgeting and operation of ad accounts across all digitalplatforms. This encompasses the development of effective sales funnels, staying abreast of currentmarketing trends, and leveraging innovative approaches to maximize campaign success.By seamlessly integrating creative analysis, campaign evaluation, and hands-on management ofbudgets and ad accounts, I contribute to the continued growth and success of the digital marketingteam at Idea Clan.Key Achievements:• Successfully led the team to achieve a $1 million gross margin in the 20••••24 fiscal year throughstrategic affiliate digital marketing initiatives.Awards• Best Team Player of the Year 2023ResponsibilitiesStrategy Development, Team Management, Relationship Building, Performance MonitoringCompliance and Quality Assurance, Budget Management, Creative Direction, Technology and Tools, Analysis and Reporting, Communication and Training and Development

Education

• Panjab University

  Bachelor of Arts - BA

• F-TECH Institute

  Professional Diploma In Computer Application and Programming