Mukesh Pawar

About Mukesh Pawar

I am an experienced Sales & Marketing professional with a diverse background encompassing roles across Brands, Categories, and Regions focusing on Brand Building, Innovation, P&L, Strategy, and Leadership.Currently, as the Head of Core Health Food Drinks at Hindustan Unilever Limited since March 2022, I am responsible for managing iconic brands Horlicks and Boost, acquired from GSK. My role involves overseeing end-to-end marketing strategies, including P&L management and communications for Boost and Horlicks, along with their variants like Junior, Chocolate, and Millet. Previously, as the General Manager of the Western Region at Hindustan Unilever Limited from April 2019 to March 2022, I led a team of over 350 individuals in delivering annual operating plans across all categories and channels in a technologically savvy and Modern Trade-heavy market. I focused on future-proofing the distributive business through digital interventions, achieving the highest adoption nationally of our proprietary B2B app, Shikhar, and implementing innovative automated warehousing solutions. Additionally, I have experience managing the South Asia strategy for Personal Care, working with regional heads to devise marketing plans and drive business results across Bangladesh, Sri Lanka, Pakistan, and Nepal.Prior to these roles, I held key positions in brand marketing, on Lifebuoy and Clinic PlusLifebuoy is the global market leader in the hygiene skin cleansing category with a presence spanning over 30 markets, including key regions such as Indonesia, Vietnam, Malaysia, Saudi Arabia, and South Africa. I led the comprehensive relaunch of the Lifebuoy brand across 20+ countries. This involved a thorough update of the product, proposition, and packaging to ensure relevance and effectiveness in diverse markets. As a Senior Brand Manager for Clinic Plus from September 2009 to January 2013, I had the privilege of overseeing a market-leading brand in Hair Care India with a substantial turnover of approximately Cr. My role encompassed comprehensive management of the brand, including full accountability for the P&L and meticulous management of advertising and promotional budgets

Experience

1. Head, Marketing - Core Health Food Drinks (Horlicks, Boost)

   Unilever

   Mar 2022 — Present · Mumbai, IN

   Horlicks and Boost are part of the GSK acquisition for HUL. I do end to end marketing from communication to P&L for these brands.

Education

• Indian Institute of Management, Lucknow

  Post Graduate Diploma in Management, Marketing

  2003 — 2005

• VJTI, Mumbai

  Bachelor of Engineering, Computer Technology

  1999 — 2003

Skills

• Brand Communication
• Business Management
• Market Development
• Brand Management
• Channel
• Fmcg
• Distributed Team Management
• Customer Insight
• Sales Operations
• Cross-Functional Team Leadership
• Market Research
• Trade Marketing
• Product Development
• Shopper Marketing
• Marketing Strategy
• Team Management
• Strategy
• Management
• Competitive Analysis
• Business Strategy
• Marketing
• Fast-Moving Consumer Goods (Fmcg)
• Marketing Management
• Brand Development