Mukesh Maheshwari
Sales Director @Ferrero
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WORK HISTORY
Sales Director @Ferrero
IN
When I look back at my journey at Ferrero India; it’s been about building more than just numbers. It’s been about building an ecosystem.I’ve had the privilege of leading a 2,400+ member commercial network across India; 6 direct leaders, 440+ on-roll professionals, and over third-party partners; all aligned toward one goal: sustained, profitable growth.Owning the Net Sales and GM mandate, I drove category strategy, evolved RTM models, and expanded portfolios in sync with consumer shifts.The outcome? Two record-breaking years (FY23–24 & FY24–25); fueled by sharper channel focus, smarter prioritization, and data-led governance.What I’m most proud of is how we moved beyond transactions to true partnerships; with E-Com, MT, and HORECA players. Together, we turned joint business planning into a growth engine.At the same time, cost discipline, mix optimization, and direct billing efficiency helped us strengthen margins year after year.Leading RTM 2.0 was a turning point; we reimagined how our products reached customers, balancing reach with cost and transparency via DMS integration. It also enabled the fastest Visi-cooler rollout in Ferrero India’s history, paving the way for premium launches like Kinder Bueno and Raffaello.But transformation isn’t just about systems; it’s about people. 5 of my 6 direct reports earned internal promotions, and our re-engineered trainee program now feeds a diverse leadership pipeline. Attrition dropped to the lowest in five years, while 80% of roles were filled internally.Above all, I’ve learned that leadership is balance; between growth and governance, ambition and empathy.Working closely with Group and Regional leaders, we aligned India’s strategy with global priorities; driving growth that’s scalable, sustainable, and people-first.
EDUCATION
Devi Ahilya Vishwavidyalaya
Bachelor of Science (B.Sc.), Physics, Chemistry, Mathematics
Savitribai Phule Pune University
Master of Business Administration (MBA), Marketing
SKILLS
ABOUT MUKESH MAHESHWARI
1 don’t just chase growth; I design it.Because real growth isn’t accidental. It’s built, layer by layer; with people, purpose, and persistence.When I look back at my 29-year journey across leading FMCG and Food enterprises, it’s been less about managing businesses and more about architecting ecosystems. I’ve led Cr+ portfolios and multicultural teams across India; steering them through market disruptions, digital evolution, and cultural change. But what truly defines my journey isn’t just the scale; it’s the shift; from chasing numbers to nurturing the people and systems that sustain them.Early in my career, I was driven by metrics — market share, revenue, margins. Over time, I learned that numbers are simply reflections of alignment. When strategy, execution, and people move in sync, growth compounds naturally.That belief shaped my leadership philosophy.At Ferrero and across global FMCG houses, I reimagined how products reach consumers; designing agile Route-to-Market blueprints that made distribution smarter and more profitable. I helped build e-commerce channels from the ground up, achieving 70% CAGR in three years. And I saw how partnerships with players like Reliance, D Mart, Metro, and Wellness Forever evolved from transactional to transformational; built on trust, data, and shared ambition.But my proudest wins have always been people. Watching team members grow into leaders, seeing capability become culture; that’s where transformation truly begins.I’ve learned that leadership isn’t about standing ahead of the curve; it’s about reshaping the curve so others can rise with you.
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