Mukesh Kumar
General Manager Brand & Product Marketing @Valvoline Global Operations
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WORK HISTORY
General Manager Brand & Product Marketing @Valvoline Global Operations
Gurugram, IN
Leading complete P&L of Heavy-Duty Truck, Light Duty Truck, Tractor & CNG vehicle Engine Oil. My business vertical contributes ~60 % of Valvoline India total retail business with an Annual Volume of ~24 Mn Liters in Fy 2022 Key Role & Responsibilities New Product Introduction & Commercialization Responsible of launching new products following global guideline as per the requirement of Indian market. Responsible for designing brand campaign with brand team to create a differentiated marketing story. Nurturing old products & new product for sustainable volume & value growth in line with long term organizational goal. Educating & engaging with frontline sales team, channel partners & cross functional team for successful implementation of short term/long term product strategy. Periodical product portfolio rationalization to phase out old non-viable productsShort Term & Long-Term Strategic Planning Planning & execution of short-term tactical intervention for volume gain, numerical distribution growth, OD/ND conversion & onboarding of more no. of new customers/retail outlets. Crafted long term strategic plan for Truck/Tractor/Mini CV/CNG to become proud No.2 International lube player in Indian Retail business by FY 25-26 Crafted Product Strategy, Network Strategy & Brand building strategy to achieve long term strategic plan Developed year wise tactic charter of long-term strategic plan to review progress against plan. Quarterly Volume Forecaste and Monthly demand planning Tabulate monthly demand plan as per trade offer, market condition, demand generation activities & annual operating plan. Customer, Dealer, Influencer & Overall brand equity score Prepare action road map to improve D-SAT/CSAT/brand equity scores based on current score & area of improvement. Conduct activities at each stakeholder level to improve individual score. From Y 21 to Y25 brand equity has moved from 1.3 to 2.9
EDUCATION
Dhirubhai Ambani University
Master In Information Technology with Specialization in Business Management, Information Technology and Business Management
Indian Institute of Management Ahmedabad
VARIOGRAM ANALYSIS OF COTTON FARM IN THREE DIMENSIONAL SPACE UNDER Dr. GIRJA SARAN, Agriculture, Agriculture Operations, and Related Sciences
Mahatma Phule Krishi Vidyapeeth, Rahuri
Graduate in Agriculture Science 4 Years Degree, Agriculture Domain
SPACE APPLICATION CENTRE AHMEDABAD
Project, Spatial Analysis and Georeferencing of satelite Image data under Prof. Sashikant Sharma SAC-AHD
Babasaheb Bhimrao Ambedkar Bihar University
10+2, Intermidiate of Science with Specilization in Biology
ABOUT MUKESH KUMAR
As General Manager at Valvoline Global Operations, I lead the end-to-end P&L for HD (Heavy Duty) engine oil segments contributing ~60% of the company’s total retail business. Over the past five years, I have driven sustainable volume and value growth through strategic portfolio expansion, premiumization, and disciplined lifecycle management.I have successfully launched high-impact new products while revitalizing core SKUs to enhance competitiveness and profitability. My role requires close collaboration with frontline sales teams, channel partners, and global cross-functional stakeholders to translate strategy into strong market execution across short- and long-term horizons.Prior to Valvoline, I served as Chief Product Manager (Product & Brand) at JK Tyre & Industries Ltd (~USD 2 billion enterprise), where I managed the complete product lifecycle for Truck & Bus Bias and Radial categories representing over 65% of the company’s business. I conceptualized and commercialized high-performing products such as Jet Steel JDE++ and Jet Steel JUH5, strengthening market share and segment positioning.In addition, I led warranty strategy, demand forecasting, business process improvements, and turnaround initiatives to enhance operational efficiency and customer profitability.I hold a master’s degree in information technology (Business specialization) from Dhirubhai Ambani Institute of Information and Communication Technology, and a bachelor’s degree in Agricultural Science from Mahatma Phule Krishi Vidyapeeth, Rahuri
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