Mukesh Kumar
GENERAL MANAGER BRAND & PRODUCT MARKETING at Valvoline Global Operations | P&L Management I Brand Management I Team management I Product Life Cycle Management I IIM A I DAIICT
- Role
- General Manager Brand & Product Marketing at Valvoline Global Operations
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Mukesh Kumar
As General Manager at Valvoline Global Operations, I lead the end-to-end P&L for HD (Heavy Duty) engine oil segments contributing ~60% of the company’s total retail business. Over the past five years, I have driven sustainable volume and value growth through strategic portfolio expansion, premiumization, and disciplined lifecycle management.I have successfully launched high-impact new products while revitalizing core SKUs to enhance competitiveness and profitability. My role requires close collaboration with frontline sales teams, channel partners, and global cross-functional stakeholders to translate strategy into strong market execution across short- and long-term horizons.Prior to Valvoline, I served as Chief Product Manager (Product & Brand) at JK Tyre & Industries Ltd (~USD 2 billion enterprise), where I managed the complete product lifecycle for Truck & Bus Bias and Radial categories representing over 65% of the company’s business. I conceptualized and commercialized high-performing products such as Jet Steel JDE++ and Jet Steel JUH5, strengthening market share and segment positioning.In addition, I led warranty strategy, demand forecasting, business process improvements, and turnaround initiatives to enhance operational efficiency and customer profitability.I hold a master’s degree in information technology (Business specialization) from Dhirubhai Ambani Institute of Information and Communication Technology, and a bachelor’s degree in Agricultural Science from Mahatma Phule Krishi Vidyapeeth, Rahuri
Experience
General Manager Brand & Product Marketing
Apr 2020 — Present · Gurugram, IN
Leading complete P&L of Heavy-Duty Truck, Light Duty Truck, Tractor & CNG vehicle Engine Oil. My business vertical contributes ~60 % of Valvoline India total retail business with an Annual Volume of ~24 Mn Liters in Fy 2022 Key Role & Responsibilities New Product Introduction & Commercialization Responsible of launching new products following global guideline as per the requirement of Indian market. Responsible for designing brand campaign with brand team to create a differentiated marketing story. Nurturing old products & new product for sustainable volume & value growth in line with long term organizational goal. Educating & engaging with frontline sales team, channel partners & cross functional team for successful implementation of short term/long term product strategy. Periodical product portfolio rationalization to phase out old non-viable productsShort Term & Long-Term Strategic Planning Planning & execution of short-term tactical intervention for volume gain, numerical distribution growth, OD/ND conversion & onboarding of more no. of new customers/retail outlets. Crafted long term strategic plan for Truck/Tractor/Mini CV/CNG to become proud No.2 International lube player in Indian Retail business by FY 25-26 Crafted Product Strategy, Network Strategy & Brand building strategy to achieve long term strategic plan Developed year wise tactic charter of long-term strategic plan to review progress against plan. Quarterly Volume Forecaste and Monthly demand planning Tabulate monthly demand plan as per trade offer, market condition, demand generation activities & annual operating plan. Customer, Dealer, Influencer & Overall brand equity score Prepare action road map to improve D-SAT/CSAT/brand equity scores based on current score & area of improvement. Conduct activities at each stakeholder level to improve individual score. From Y 21 to Y25 brand equity has moved from 1.3 to 2.9
Education
Dhirubhai Ambani University
Master In Information Technology with Specialization in Business Management, Information Technology and Business Management
2007 — 2009
Indian Institute of Management Ahmedabad
VARIOGRAM ANALYSIS OF COTTON FARM IN THREE DIMENSIONAL SPACE UNDER Dr. GIRJA SARAN, Agriculture, Agriculture Operations, and Related Sciences
2007 — 2009
Mahatma Phule Krishi Vidyapeeth, Rahuri
Graduate in Agriculture Science 4 Years Degree, Agriculture Domain
2003 — 2007
SPACE APPLICATION CENTRE AHMEDABAD
Project, Spatial Analysis and Georeferencing of satelite Image data under Prof. Sashikant Sharma SAC-AHD
2008 — 2008
Babasaheb Bhimrao Ambedkar Bihar University
10+2, Intermidiate of Science with Specilization in Biology
1999 — 2001
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