Mukesh J.
Digital Marketing Leader | ABM Expert | B2B SaaS | Healthcare Industry Specialist
- Role
- Senior Director Digital Marketing at Calpion Inc.
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Mukesh J.
Most marketing teams generate leads. Very few build revenue engines. That’s the…
Experience
Senior Director Digital Marketing
Jun 2024 — Present · Bengaluru, IN
Lead digital marketing strategy for three healthcare-focused brands, overseeing a team of 8 and managing a marketing budget of Specialized in Account-Based Marketing (ABM), targeting top enterprise and mid-sized healthcare accounts in the USA to drive conversions in alignment with sales.• Developed ABM campaigns using advanced platforms (6Sense, Terminus, Recotap), leveraging AI for lead generation and tailored content marketing, including whitepapers, case studies, eBooks, and blogs.• Spearheaded video marketing initiatives using Synthesia for AI-driven video content creation, enhancing engagement and brand visibility.• Oversee comprehensive website and landing page management, including high-priority pages and PR sections, with a focus on SEO optimization (AI-driven, on-page, and off-page).• Led event strategy, trade show participation, and organized webinars and podcasts targeting the healthcare sector across the USA.• Key strengths include strategic content marketing, SEO, ABM, and driving lead generation through data-driven insights and multi-channel marketing approaches.Key Expertise- Account-Based Marketing: 6Sense, Terminus, Recotap- AI-Driven Lead Generation- Content Marketing: Whitepapers, Case Studies, EBooks, Blogs- Video Marketing: AI-based content creation (Synthesia)- Website & SEO Management: AI-driven, on-page & off-page- Event Management: Trade Shows (USA), Webinars, Podcasts
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