Mujeeb Shaik

About Mujeeb Shaik

At SHEENA BIOTECH, my leadership has been pivotal in scaling business operations, achieving a 3x sales turnover, and significantly reducing operational losses. Steering product lifecycle management and marketing strategies across multiple states, my expertise in digital strategy and technical project leadership has been instrumental in driving growth and efficiency.Fostering robust business development and supply chain optimizations, our team has successfully implemented performance-based marketing models, leveraging ground-level feedback to cut costs by half. My commitment to innovation and client satisfaction is evident through our tailored solutions and successful client engagements, which have not only increased profitability but also enhanced the customer-supplier relationship.

Experience

1. Marketing Director

   Sheena Biotech Private Limited

   Aug 2019 — Present · Hyderabad, IN

   My sphere of Operations include Business Development, Marketing Strategy, Product Placement and product lifecycle management, Hiring and Appraisal of teams across 8 states, controlling Supply Chain operations.1. Lead Country-wide operations from FY 20-21 to FY 24-25 with a 3x increase in sales - verifiable by RoC filings.2. Created a system of performance based marketing through ground level feedback from Farmers which reduced cost of peripheral activity costs by 30% and increased Revenue per Employee by 2x3. Introduced hybrid sales models to combine cash-flow and high margin products with incentives for both channel partners as well as employees, thereby increasing retained earnings by 2x for the company and reducing unusable inventory.4. Decreased cost of service to distributor network by creating simplified ARPC (Average revenue per client) metrics, which lead to 70% reduction in Spillage costs between FY 22-23 to FY24-255. Created Loyalty Membership programs to filter Cash-rich clients from the existing pool of common channel partners - in order to launch Niche product lines with high profitability for FY 25-26.6. Ideated and launched Sheena Seeds Official App for the company to streamline interactions between stakeholders and reduce monitoring costs - active on the Playstore since August 2024.7. Lead the switch-over from legacy accounting systems to modern Algorithm based accounting softwares that bring cross-functional teams under a single reporting umbrella.

Education

• Hult International Business School

  Master of Business Administration (M.B.A.)

  2014 — 2015

• Gandhi Institute of Technology & Management (GITAM) University, Visakhapatnam

  Bachelor’s Degree

  2007 — 2011

Skills

• Organisational Leadership
• Strategic Brand Positioning
• Project Management
• Business Strategy
• Microsoft Office
• Team Leadership
• Financial Analysis
• Product Management
• Management
• Business Analysis
• Leadership
• Operations Management
• Disruptive Technologies
• Supply Chain Management
• Marketing
• Change Management
• Social Media Marketing
• Microsoft Excel
• Marketing Strategy
• Strategic Planning
• Teamwork