Muhshad K

About Muhshad K

Strategic marketing professional with proven expertise in leading high-impact ATL and BTL campaigns focused on educational outreach, brand visibility, and performance-driven lead generation. Currently serving as the Regional Marketing Manager at Elance, Head of All BTL Activities, And managing key ATL initiatives including print, television, and outdoor campaigns. Played a pivotal role in introducing innovative, experience-based marketing formats such as the Elance Experience Center, Career Maze, and Career on Wheels, redefining how students interact with educational brands across Kerala. Successfully led Elance\'s statewide presence in All major educational events as the project head for Madhyamam Educafe and Chandrika Daily’s Eduexcel, positioning the brand at the forefront of Kerala’s academic community. Built a robust outreach ecosystem across schools and 400+ colleges, while overseeing more than 200 plus OOH Medias per season to ensure consistent visibility and reach. In parallel, managed ATL campaigns in collaboration with all major Malayalam television channels and over 15 leading daily newspapers, ensuring cohesive brand messaging across channels. Demonstrated Good capabilities in CRM handling, sales funnel creation, and admission-focused conversion tracking, while achieving a 25% reduction in offline marketing expenses without compromising impact(2024-25). Experienced in multi-agency coordination, campaign planning, media budgeting, and on-ground executions—delivering brand growth through both reach and resonance.

Experience

1. Regional Marketing Manager

   Elance Learning

   Oct 2023 — Present · Kerala, IN

Education

• St. Joseph's College (Autonomous) Devagiri, Calicut

  Bachelor of Commerce - BCom

• SARBTM GOVT. COLLEGE, KOYILANDY

  Postgraduate Degree