Muhammad Sufian
Senior Ux & Digital Design Consultant @Ex3gen Inc
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WORK HISTORY
Senior Ux & Digital Design Consultant @Ex3gen Inc
Toronto, ON, CA
I work with organizations to design and deliver user-focused digital experiences across UX, visual design, and digital delivery. My work spans public-facing websites, customer journeys, and marketing-driven touchpoints with a focus on clarity, usability, and execution quality.I lead projects from discovery through launch, collaborating with founders, marketing teams, and technical partners to translate business goals into practical, user-centered solutions.Key activities include- UX and UI design: research, wireframing, prototyping, design systems- Visual design and brand-aligned assets for digital and marketing use- CMS implementation, content structure, and front-end coordination- End-to-end delivery management and stakeholder collaboration- Continuous development in modern UX tooling, accessibility standards, and AI-assisted workflows
EDUCATION
IIUI
Bachelor of Science (BS Hons.)
York University
Business Marketing
SKILLS
ABOUT MUHAMMAD SUFIAN
I design and research complex digital products, but my work also supports marketing operations, product launches, sales enablement, and executive reporting. I spend a lot of time translating data, customer input, and technical details into clear stories that teams can act on.I design digital experiences that convert browsers into customers and customers into advocates. Whether I\'m simplifying complex enterprise workflows or launching new B2C verticals, I bring strategic thinking and hands-on design craft to every challenge.My experience spans:• B2C Conversion Design - Healthcare booking flows, mobile onboarding, and multi-brand ecosystems• Enterprise UX - Banking tools, AI assistants, and workflow optimization for millions of users• Design Systems - Scalable, accessible components across global teams and multiple brands• Research & Testing - A/B experiments, usability studies, and data-driven design decisionsAt Bank of America, I designed conversion-focused experiences for enterprise tools, ran experiments that improved adoption rates, and built design systems used across international teams. In healthcare, I\'ve created HIPAA-compliant platforms that reduced booking friction while maintaining trust and accessibility.I thrive in fast-paced, collaborative environments where design drives measurable business outcomes. My toolkit includes Figma, prototyping, journey mapping, A/B testing, and everything needed to move from user insights to shipped products.What I bring to every role: User-centered design thinking with business impact focus Cross-functional collaboration across product, engineering, and marketing Experience working across time zones and distributed teams Accessibility-first approach (WCAG 2.1, AODA compliance) Mobile-first, responsive design expertiseCurrently exploring opportunities across UX Designer, Product Designer, UX Researcher, and Design Lead roles - from mid-level to senior staff positions. Looking for teams building products that people don\'t just use, but genuinely love.Ready to turn user needs into business growth? Let\'s connect.
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