Muhammad Ahmed

Performance Growth Manager @Mcqueen\'s Digital

London, GB

Develop and execute performance marketing strategies that drive customer acquisition, activation, retention, and revenue growth- Plan, manage, and scale paid campaigns across Google Ads, Meta, LinkedIn, TikTok, programmatic, and other channels- Own end-to-end campaign management: ad creation, targeting, budget allocation, optimization, and reporting- A/B test creatives, messaging, and landing pages to continuously improve performance- Monitor KPIs (CAC, ROAS, LTV, CTR, CVR, etc.) and provide actionable insights to improve campaign effectiveness- Use tools like Google Analytics, GA4, HubSpot, Looker Studio, and marketing dashboards to track performance and report findings- Work closely with product, design, sales, and data teams to ensure cohesive messaging and optimize the user journey- Partner with SEO, lifecycle, and content teams to ensure full-funnel growth alignment- Manage monthly and quarterly paid media budgets with a focus on efficiency and performance- Forecast ROI and plan for customer acquisition costs aligned with business goals.

Hailey College of Commerce, University of the Punjab

Bachelor of Commerce - BCom

American International University Pakistan

Post Graduate Degree