Muhammad Masud

About Muhammad Masud

I am an experienced Project Manager with a successful record spanning over 18 years in project management across diverse industries, including Tax, Fintech, IT, Healthcare and Utilities. My core strength is leading strategic PMO initiatives that require cross-functional team collaboration and leadership, increase revenue, improve operational efficiency, and enhance client experiences.I have led small to large scale digital transformation projects involving legacy systems modernization, marketing initiatives, infrastructure, ERP Systems implementation, SaaS, cloud migrations, datacenter setup, product improvements, Gen AI and security/ compliance implementations.As a certified Agile and SAFe practitioner and experienced in traditional waterfall project management, I support organizations in Agile transformations while ensuring strong governance and leadership alignment with business objectives, leveraging my expertise in SDLC, budget management, negotiation, and problem-solving.

Experience

1. Senior Project Manager Demand Generation Marketing Insights & Ai Solutions

   Thomson Reuters

   Oct 2025 — Present · Frisco, TX, US

   Lead portfolio management of AI-driven marketing intelligence initiatives that improve efficiency, deliver measurable pipeline impact through strategic implementation of RAG-based AI chains, Agentic AI solutions, and data enrichment• Established Project Portfolio Management (PPM) framework with standardized intake, governance, and cross-functional alignment—bridging demand generation strategy with portfolio of AI initiatives•Drive measurable demand generation marketing results through white space analysis, multi-platform data intelligence (D&B, 6sense, CDP, ZoomInfo), marketing segmentation, persona development, and AI-driven campaign optimization

Education

• University of Peshawar

  Bachelor of Engineering - BE

  1987 — 1991

• The University of Texas at Arlington

  Master of Science - MS

  1998 — 2000

• Harvard Business School

  Certificate

  2021 — 2021

Skills

• IT Management
• Cross-Functional Team Leadership
• Integration
• Project Management
• Project Delivery
• Quality Assurance
• Program Management
• Software Project Management
• Visio
• Vendor Management
• Solution Architecture
• Sdlc
• Testing
• Business Process
• Ms Project
• Microsoft Sql Server
• Software Development
• Business Process Improvement
• Oracle
• Databases
• Software Documentation
• Technical Design
• Microsoft Project
• Wholesale
• Retail
• Pmo
• Xml
• Enterprise Software
• Disaster Recovery
• Analysis
• IT Service Management
• Technology Implementations
• Management
• Change Management
• Strategy
• New Vendor Development
• Business Analysis
• Requirements Analysis
• Sql
• Agile Methodologies