Muhammad Zubair F.
Product Sales Executive (Philip Morris International) @Ted Experience
Signup · Get unlimited contacts
WORK HISTORY
Product Sales Executive (Philip Morris International) @Ted Experience
London, GB
Responsible for driving sales performance and brand growth across London for Philip Morris International’s smoke-free portfolio — including IQOS heated tobacco, ZYN nicotine pouches, and VEEV vaping products. Focused on territory management, trade marketing execution, and building strong retail partnerships to accelerate category growth.Key Responsibilities & Achievements: Territory Ownership: Manage and grow a defined London territory, ensuring full coverage and high-quality execution of commercial visits across independent and symbol retailers. Sales Growth: Consistently achieve and exceed sales, distribution, and visibility targets for IQOS, ZYN, and VEEV brands. Trade Marketing Excellence: Execute brand and trade marketing programs (Distribution, Display & Dialogue) with excellence, aligning with company cycle plans. Retail Partnership Building: Develop strong relationships with retailers and staff to secure visibility space, improve compliance, and strengthen brand loyalty. Market & Competitor Insight: Monitor competitor activities, identify growth opportunities, and propose local strategies to drive market share. Merchandising & Visibility: Negotiate and implement in-store visibility elements such as POS materials, countertop displays, and planogram compliance. Business Development: Identify and onboard new retail opportunities to expand the company’s distribution network within the territory. Digital & Reporting Excellence: Maintain accurate outlet data, complete performance reports, and leverage CRM tools to drive informed decision-making. Compliance & Safety: Ensure all commercial activities follow internal EHS guidelines and UK regulatory standards.Core Strengths:Territory Management • Trade Marketing • Sales Growth • Relationship Building • Negotiation • Competitive Analysis • Multi-Category Expertise • CRM & Digital Tools
EDUCATION
The Islamia University of Bahawalpur
Master of Business Administration - MBA, Finance and Financial Management Services
ABOUT MUHAMMAD ZUBAIR F.
I’m a results-driven sales and marketing professional with a strong background in both FMCG and banking. Currently, I manage the London territory for Philip Morris International, driving growth for innovative smoke-free products such as IQOS, ZYN, and VEEV. My role combines trade marketing, territory management, and relationship building — helping retailers grow their business while supporting PMI’s vision of a smoke-free future.Before joining the tobacco and nicotine industry, I worked in retail banking, where I built a solid foundation in customer service, financial sales, and relationship management. This experience strengthened my communication, negotiation, and analytical skills — qualities I continue to apply in every commercial decision I make today.I hold a degree in Business Administration and have a genuine passion for business growth, innovation, and brand development. I’m motivated by change, enjoy working with people, and always aim to deliver value through professionalism, creativity, and integrity.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.