Muhammad Yousaf
Junior Digital Strategist @WongDoody
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WORK HISTORY
Junior Digital Strategist @WongDoody
Berlin, DE
EDUCATION
Hochschule für Technik und Wirtschaft Berlin
Master's degree, Data Science and Project Managment
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
Bachelor of Engineering - BE, Engineering
ABOUT MUHAMMAD YOUSAF
I am a Data & Marketing Analyst with a Master’s in Data Science and Project Management from HTW Berlin, and over two years of professional experience at Manhattan Communications, where I analyzed campaign performance, optimized ROI, and built attribution and segmentation models.Building on this foundation, I transitioned into data-focused roles at IUSS and Softwaregini. At IUSS, I developed dashboards and delivered data-driven insights to support strategic decisions. At Softwaregini, I expanded into machine learning — building predictive models, customer lifetime value analysis, and A/B testing frameworks that reduced CPC by 30% and improved campaign efficiency.Skilled in Python, SQL, Tableau, and Power BI, I specialize in predictive analytics, machine learning, and marketing attribution. My focus is on transforming data into actionable strategies that drive measurable business impact.Currently, I am open to opportunities in Data Analytics, AI, or Business Intelligence, where I can apply my combined expertise in marketing, analytics, and machine learning.
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