Muhammad Taimoor Ashraf
Chief Financial Officer @Adapt Media Inc.
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WORK HISTORY
Chief Financial Officer @Adapt Media Inc.
Toronto, ON, CA
WPMC Group: Chameleon Digital Media, Travel Path Media, Shopper Marketing Media, iDream, Kubkidz Parents Inc.)Oversee group-wide finance for six companies within the WPMC portfolio, managing accounting, tax, treasury, and lender relations. Trusted partner to the CEO in structuring growth financing, optimizing working capital, and ensuring audit readiness.Key Achievements & ImpactFinancing Success: Closed $3M equipment financing and a $750K revolving LOC with ScotiaBank for the Rabba Media Network; currently leading negotiations for a $30M+ syndicated facility with national banks and private lenders to support the network expansion rollout.Bank & Investor Reporting: Built M&A-grade CIMs and financial decks presented to Sagard, National Bank, BDC, ScotiaBank, and private lenders.Cash Flow Wins: Recovered $1.6M+ in receivables, redesigned collections tracking, and improved vendor terms to reduce working capital strain.Corporate Structuring: Coordinated Canadian holdco setup, US C-Corp planning, and streamlined reporting across six subsidiaries.Operational Improvements: • Introduced automated borrowing base reports, cutting reporting time by 40%. • Implemented structured payroll workflows and benefit cost allocation for 40+ staff. • Collaborated with MNP to align tax strategy and ensure compliance across multiple entities.Strategic Finance Leadership: Designed debt optimization strategies (fixed vs. floating rate models, covenant planning) to guide board-level decisions.Subsidiary Support: Built scalable finance workflows for iDream (non-profit initiatives) and Kubkidz Parents Inc.(startup phase) without diverting resources from core business.
EDUCATION
Association of Chartered Certified Accountants (ACCA)
Designated Member, Accounting and Business/Management
Chartered Professional Accountants of Canada (CPA Canada)
Designated Member, Accounting and Finance
Oxford Brookes University
Bachelor of Science - BS, Applied Accounting
ABOUT MUHAMMAD TAIMOOR ASHRAF
I am a CPA with a proven record of scaling finance functions, raising capital, and driving growth for companies across multiple industries in Canada and internationally. Over the past decade, I’ve grown from managing donor audits and bookkeeping to leading multi-entity corporate finance operations, positioning myself on the pathway to CFO.Key achievements include:Scaling CapexCPA from 32 clients to 250+ by building teams, processes, and systems while completing my CPA designation. Securing $3M+ in financing for Adapt Media, including a LOC and Scotia equipment lease facility, and actively managing an ongoing $30M+ financing process. Completing a full review engagement for a 50+ company group within two weeks at Stamped, while also handling year-ends and corporate/personal tax filings. Building Accountroots Inc, a modern accounting firm that supports Canadian SMEs with bookkeeping, tax, and advisory services. Implementing workflow tools (Karbon, QuickBooks, CaseWare, Profile) and training teams that improved efficiency, compliance, and on-time filings.I combine technical expertise with strategic leadership to help businesses grow, secure financing, and stay future-ready. My next step is building toward a full CFO mandate where I can create lasting value for companies and their stakeholders.
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