Muhammad Ashar

About Muhammad Ashar

I am a Senior Project Manager and Business Analyst with extensive experience leading AI-driven digital transformation, enterprise technology modernization, and data-driven business initiatives across consulting, SaaS, marketing, financial services, and public-sector environments.I specialize in translating business strategy into scalable technical solutions by partnering with executives, product leaders, data scientists, and engineering teams. My expertise spans Agile delivery, AI/ML enablement, analytics platforms, cloud technologies, automation, ERP systems, and large-scale system implementations.Throughout my career, I have successfully delivered complex, multi-stream programs that improved operational efficiency, accelerated time-to-market, increased customer engagement, and strengthened data-driven decision-making. I bring a strong balance of strategic thinking and hands-on execution — managing stakeholders, budgets, risks, and cross-functional teams while ensuring high-quality delivery.I am recognized for building strong partnerships, leading distributed teams, mentoring talent, and driving adoption of innovative solutions. My passion lies in leveraging AI, analytics, and emerging technologies to solve real business problems and create measurable business value.I am currently open to senior leadership opportunities where I can contribute to high-impact transformation initiatives and help organizations scale through intelligent, data-powered solutions.

Experience

1. Senior Business Analyst Project Manager-ai

   Publicisgroupe

   Jan 2024 — Present

   Led end-to-end AI-driven digital transformation initiatives, acting as a hybrid Senior Business Analyst and Project Manager for enterprise marketing, data, and customer intelligence platforms.• Partnered with executive stakeholders, product owners, data scientists, engineers, and UX teams to translate complex business objectives into AI-enabled functional and technical requirements.• Managed Agile/Scrum delivery across multiple workstreams, facilitating PI planning, sprint planning, backlog grooming, daily stand-ups, sprint reviews, and retrospectives.• Elicited, documented, and validated business requirements, BRDs, FRDs, user stories, epics, acceptance criteria, and process flows (BPMN, UML) for AI, ML, and analytics solutions.• Drove implementation of AI/ML use cases including predictive analytics, personalization, recommendation engines, campaign optimization, and customer segmentation.• Oversaw project schedules, milestones, risks, dependencies, and budgets, ensuring on-time and within-scope delivery across distributed and offshore teams.• Collaborated with data engineering and cloud teams (AWS, Azure, GCP) to support data ingestion, data pipelines, model deployment, and system integrations.• Acted as a key liaison between business, technology, and vendor teams, ensuring alignment on scope, deliverables, and success metrics.• Supported AI governance, data privacy, and compliance initiatives, ensuring solutions met security, regulatory, and ethical AI standards.• Led UAT planning and execution, coordinating test scenarios, defect triage, and sign-offs to ensure high-quality releases.• Developed KPIs, dashboards, and performance metrics using tools such as Tableau, Power BI, SQL, and analytics platforms to measure business impact.• Drove change management and adoption, delivering stakeholder communications, training materials, and post-implementation support.

Education

• Karachi University

  MBA (Marketing)

• SINDH MADRESSATUL ISLAM UNIVERSITY

  MS/ M.Phil , Computer and Information Sciences, General

  2016 — 2017

• Karachi University

  M.C.S, Information Technology

  1997 — 1998

• Karachi University

  M.B.A, Marketing

  2002 — 2003