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Current company CustomerLabs ❤️ 1P Data OPs
Software Development · 49 employees · Founded 2013
CustomerLabs helps performance marketers transform the way they run eCommerce and lead generation campaigns through Signal Engineering and First-Party Data Operations (1PD Ops).
With our platform, marketers can easily collect, unify, and engineer customer signals that plug directly into Meta, Google, and other ad platforms. This enables them to hit the first-party maturity standards set by Meta and Google—without writing a single line of code.
Marketers use CustomerLabs to engineer signals that drive hyper-personalization, improve audience match rates, and unlock stronger campaign performance. No tech bottlenecks. No wasted spend. Just clean, powerful signals that ad platforms actually value.
Today, hundreds of eCommerce brands and lead gen businesses rely on CustomerLabs to reach best-in-class first-party maturity in as little as 60 to 90 days—turning raw customer data into an engine for growth.
Here’s what marketers are saying:
“After implementing CustomerLabs, our EMQ score jumped from 3 to 7, match rates improved by 80%, and ROAS went from 2x to over 10x. The impact was incredible.”
“Transitioning to a first-party data ecosystem was seamless with CustomerLabs. Seeing EMQ scores improve within weeks proved the results were real.”
CustomerLabs doesn’t just prepare marketers for the decline of third-party data. We give them the ability to engineer signals that win in performance marketing.