Muhammad Aslam

Data Analyst @Fortray Global Service Limited

London, GB

Employed advanced data set techniques to extract, transform, and analyse large datasets, resulting in a 5% reduction in data processing time and an increase in data accuracy.• Designed and developed dynamic reports and interactive dashboards using SSRS, PowerBI, and Excel, delivering actionable insights to stakeholders, leading to an improvement in decision-making.• Mentored cross-functional teams to provide data-driven insights and recommendations, driving strategic business decisions and initiatives, contributing to a 10% increase in revenue vs previous year. • Conducted rigorous A/B testing and experimentation to optimise marketing campaigns and enhance user experience, resulting in an increase in conversion rates and a decrease in bounce rates.• Executed strong data quality checks and cleaning processes, ensuring the accuracy and consistency of data, leading to a notable improvement in data reliability and a 3% reduction in data errors.