Muffy King

Marketing Director @Houston Livestock Show and Rodeo

Houston, TX, US

Lead cross-functional teams and volunteers across large-scale live events with 2M+ annual visitors; responsible for planning and executing marquee events including Entertainment Lineup Reveal, Rodeo Parade, Trail Ride, Rodeo Run, and VIP activations- Manage end-to-end marketing strategy including community engagement, digital, paid, earned media, and internal communications to maintain brand visibility and equity- Cultivate key relationships with external vendors, agencies, corporate partners, and public officials to ensure consistent, high-impact brand experiences- Oversee production and creative strategy for signage, gifting, and event materials ensuring alignment with brand identity- Partnered with entertainer teams to coordinate event promotions and develop artist-driven engagement strategies, enhancing attendee experience and driving brand visibility.

Michigan State University

BA

Michigan State University

BA

University of Colorado at Boulder

MA