Muffy King
Marketing Director leading large-scale events with brand expertise
- Role
- Marketing Director at Houston Livestock Show and Rodeo
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Muffy King
Most brands are not short on channels, content or ideas. They are short on operators who…
Experience
Marketing Director
Houston Livestock Show and Rodeo
Mar 2022 — Present · Houston, TX, US
Lead cross-functional teams and volunteers across large-scale live events with 2M+ annual visitors; responsible for planning and executing marquee events including Entertainment Lineup Reveal, Rodeo Parade, Trail Ride, Rodeo Run, and VIP activations- Manage end-to-end marketing strategy including community engagement, digital, paid, earned media, and internal communications to maintain brand visibility and equity- Cultivate key relationships with external vendors, agencies, corporate partners, and public officials to ensure consistent, high-impact brand experiences- Oversee production and creative strategy for signage, gifting, and event materials ensuring alignment with brand identity- Partnered with entertainer teams to coordinate event promotions and develop artist-driven engagement strategies, enhancing attendee experience and driving brand visibility.
Education
Michigan State University
BA
2002 — 2007
Michigan State University
BA
2002 — 2008
University of Colorado at Boulder
MA
2010 — 2012
Skills
- Writing
- Broadcasting
- Adobe Premiere Pro
- Sports
- Web Content Writing
- Public Relations
- Photoshop
- Social Networking
- Social Media Marketing
- Microsoft Excel
- Press Releases
- Newsletters
- Adobe Photoshop
- Email Marketing
- Video
- Video Production
- Final Cut Pro
- Broadcast
- Public Speaking
- Copywriting
- Social Media
- Videography
- Marketing
- Marketing Communications
- Video Editing
- Event Management
- Event Planning
- Web Content
- Television
- Adobe Creative Suite
- Storytelling
- Customer Service
- Editing
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