Mudit Wadhwa
Deputy Manager - Marketing at MG Select, JSW MG Motor India Pvt. Ltd. || Brand Strategy & Planning || Experiential Marketing || OOH Advertising || MBA \'22 UBS
- Role
- Deputy Manager Marketing at Mg Select India
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Mudit Wadhwa
Strategic and results-oriented brand and communication marketer with extensive experience…
Experience
Deputy Manager Marketing
Nov 2024 — Present · Gurugram, IN
Spearheaded the genesis and launch of MG Select, the luxury channel of JSW MG Motor India, by developing the brand framework, corporate identity, guidelines, positioning, and differentiating proposition. • Defined core brand values, target audience, and strategic pillars, contributing to end-to-end brand strategy across marketing, retail centers, customer experience, and premium partnerships. • Designed and executed a comprehensive marketing & communication roadmap and Go-to-Market plans across mediums to build aspiration, visibility, and relevance for the brand and its products. • Conceptualized the Bharat Mobility – Auto Expo 2025 pavilion, creating an award-winning, futuristic, and sustainable experience, launching MG Select and MG Majestor, and attracting over 8 lakh visitors. • Led the launch of flagship products MG Cyberster (India’s first electric roadster) and MG M9 (Presidential Limousine), covering positioning, pricing, multi-channel campaigns, retail experience design, and customer engagement. • Planned and delivered high-impact media drives for Cyberster and M9, managing venue selection, experience curation, media strategy, speech scripting, and press kit development for maximum recall. • Directed the landmark “Land Speed Record by MG Cyberster”, which achieved Asia’s fastest acceleration (0–100 km/h in 3.2 sec), verified by Asia & India Book of Records; oversaw planning, logistics, vehicle modifications, content direction, and media amplification. • Played a key role in establishing MG Select dealerships, creating marketing SOPs, luxury customer flows, and training programs for front-end teams to deliver a consistent premium experience. • Forged strategic alliances and premium event collaborations including Generation Speed, 21 Gun Salute, golf tournaments, and couture shows, enhancing brand equity and positioning MG Select as a modern luxury brand.
Education
Don Bosco School
NON MEDICAL + COMPUTER SCIENCE
2003 — 2016
Deshbandhu College
BA HONS
2016 — 2019
University Business School, Panjab University
Master of Business Administration - MBA
2020 — 2022
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