Mudit Shukla

Head Rooftop Solar North @Exide Industries Limited

Delhi, IN

Dynamic and results-driven Solar Industry Leader with 15+ years of experience in sales, business development, and project execution across solar panels, inverters, batteries, and rooftop power plants. Proven expertise in B2B & B2C sales, government projects, dealer/distribution management and after-sales service. Adept at driving revenue growth, securing approvals, and executing ATL/BTL marketing strategies to expand market share in North India. Key Skills & Expertise * Solar Solutions Sales – Panels, Inverters (On-grid/Off-grid), Batteries, Rooftop Projects.* Government & Commercial Projects – Tendering, Approvals, Execution * Dealer & Distribution Network Management – Channel Sales, Partner Development * After-Sales Service & Customer Support – Warranty, Maintenance, Troubleshooting.* Marketing & BTL Activities – Promotions, Trade Shows, Lead Generation * Team Leadership & Zonal Operations – P&L Management, Sales Strategy Career Achievements * Spearheaded North India sales, achieving 100 Cr revenue (30% growth) in FY [23-24].* Successfully executed 10+ MW of solar rooftop projects (residential/commercial/govt).* Expanded dealer network by 20%, enhancing market penetration in North India.* Led government tender approvals for [PM Surya Ghar Muft Bijli Yojna], ensuring compliance & timely execution.* Launched BTL campaigns (e.g, installer meets, exhibitions) boosting brand visibility.