Mudassar Farooqui

About Mudassar Farooqui

Strategist, Planner & Implementer, A competent core Marketing professional with 16 year experience with FMCG, Telecom & Mobile devices industry in Consumer / trade Marketing,ATL,BTL, Consumer experience,marketing budget planning & execution, new product launch, digital marketing & team management.Presently associated with Samsung India Electronics as Region Marketing manager for mobile handset business.Well versed with marketing functions, marketing strategy development & implementation, Budget Planning & management, Brand promotions, New product launch & development, Generation of innovative promotional activities & maintaining brand visibility across region, VM management, brand store lauch, branding & ROI driven activities.Handling add agencies/vendors for events ATL/BTL activities,digital promotions,market share analysis & development, cunducting surveys, competition tracking.Ensure innovative mediums to highlight new product launches, and to maximize visibility and communication of brand and offer campaignsExcellent communication and relationship management skills with ability to relate to people at all levels.Presently Handling Brands like Samsung Galaxy smart phones, Note, S series, A series, J series Tabs, Mass Smart phones.Reporting to Regional marketing head.Brand handled: Coca cola, Diet Coke, Sprite, Thumsup, Fanta, Limca, Maaza, Kinley, MMPOairtel mobility, airtel money, airtel internet & airtel DTH.

Experience

1. Region Marketing Manager

   Samsung Electronics

   Aug 2014 — Present · Pune, IN

   Managing marketing activities, planning marketing calendar for region, ATL, BTL activities,new product launch, brand promotions,brand visibility,vendor management,event management,product promotions, national marketing campaign rollout, designing consumer & trade offers, marketing budget planning & rollout for Rest of Maharashtra region.

Education

• Masters Degree

  MBA, Marketing

  2003 — 2005

Skills

• Marketing Strategy
• People Development
• Fmcg
• Atl
• Market Share Analysis
• Npd
• Leadership
• Brand Development
• Btl Activations
• Branding Experience
• Product Development
• Marketing Communications