Mubashira Syed

About Mubashira Syed

I turn content into growth, and brands into voices people actually want to follow.With 5+ years in social media management and digital content strategy, I\'ve built campaigns, scaled brand presences, and driven measurable results across 15+ industries including healthcare, e-commerce, fashion, FMCG, logistics, hospitality, and education. That range isn\'t just a resume flex. It means I can walk into any industry, understand the audience, and build content that converts.At Birth Marque, I led content strategy for 20+ brands simultaneously, managing everything from SEO blogs and ad creatives to full social media campaigns. One international project I led delivered a 40% increase in client sales, coordinating stakeholders across time zones with a clear strategy and clean execution.Currently at Sutherland Global, I create digital content that simplifies complex ideas, sharpens brand voice, and deepens audience engagement across platforms.My approach is simple: research first, creativity second, results always. I combine SEO, analytics, prompt engineering, and campaign management into systems that are repeatable, scalable, and honest. No vanity metrics dressed up as wins. I\'m collaborative by nature, data-driven by habit, and obsessed with content that makes brands feel more human.Beyond the day job, I\'m the author of Heal and Thrive: Embrace Your True Self, an Amazon eBook on healing and self-discovery that reflects the same belief I bring to every brand: authentic storytelling creates real connection.I\'m actively exploring Senior Social Media Manager, Social Media Marketer, and Digital Content Strategist roles at ambitious companies, agencies, and consultancies. If you\'re building something meaningful and need a strategist who brings both creativity and proof, let\'s connect.

Experience

1. Digital Content Executive

   Sutherland

   Jun 2025 — Present · Chennai, IN

   As a Digital Content Executive at Birth Marque, I create compelling and brand-aligned content for social media platforms, helping drive engagement and build our digital presence. My role involves not just writing, but actively collaborating with design and marketing teams to ensure smooth coordination, timely execution of campaigns, and effective promotion strategies. I contribute to building a consistent brand voice while supporting the team in delivering impactful content.

Education

• JUSTICE BASHER AHMED SAYEED COLLEGE FOR WOMEN

  Bachelor of Commerce - BCom, Accounting and Finance

• University of Madras

  Master of Business Administration - MBA, Finance, General

• Indian Institute of Technology, Madras

  UI/UX Designer course, UI/UX Design