Mubarak Oyegunle

About Mubarak Oyegunle

As a Digital Marketing Leader with a distinctive fusion of technical expertise and creative insight, I specialize in driving significant audience growth and brand visibility. My passion lies in crafting innovative digital strategies and captivating content across diverse platforms.Leveraging a strong background in Information Technology, coupled with extensive experience in social media management, project management, and product marketing, I excel at transforming complex data into actionable strategies that yield exceptional outcomes. I am particularly adept at identifying and cultivating influencer and creator talent, building high-performing partnerships that scale brand reach and engagement.

Experience

1. Youtube Creator Soloin

   YouTube

   Dec 2012 — Present

   Organically grew two YouTube channels, Instagram, TikTok, and X pages to a combined total of 300k+ subscribers and 30M views by using data-driven analytics content strategies to improve user engagement and retention YoY.• Facilitated content production by developing an organic social content calendar encompassing content planning, scheduling, and publishing.• Implemented keyword research and optimized video titles and descriptions to improve SEO rankings, resulting in an increase in organic traffic.• Conceptualized, filmed, and edited engaging long-form and short-form video content for platforms like YouTube, TikTok, and Instagram Reels using creative tools such as Canva, Adobe Premiere, Adobe After Effects, Capcut, Blender, FL Studio, Adobe Photoshop, and GIMP.• Conducted A/B testing on video thumbnails and titles to improve click-through rates, achieving a 50% increase in user engagement.• Collaborated with other influencers and brand partners to create sponsored content across multiple social media channels.

Education

• Towson University

  Bachelor of Science: Electronic Media & Film (Digital Media Concentration)