Muad Issa

WORK HISTORY

EDUCATION

ABOUT MUAD ISSA

I believe the most powerful brands are built through storytelling that connects people to purpose. As Director, Content & Partnership Marketing at Canada Basketball, I lead campaigns that spotlight our athletes from grassroots to the global stage. From press releases to YouTube series, from sponsor activations with Sun Life, Cetaphil, The Keg, and Nike to international events like and the 2024 Paris Olympics, FIBA World Cups and GLOBL JAM, I focus on creating content that resonates with both fans and communities coast-to-coast-to-coast. What drives me is helping athletes define their identity beyond the game — and building brand strategies that make sport a bridge to culture. Long term, I’m working toward an independent content brand where storytelling, sport, and marketing intersect. Always open to connecting on athlete storytelling, brand partnerships, and content strategy.