Michael Viveiros
Senior strategy leader with 15+ years shaping insight into meaning leaders can act on across brands, teams, and markets.
- Role
- Senior Director of Research at My Code
- Location
- Norwalk, CT, US
- LinkedIn followers
- 500 followers
About Michael Viveiros
Senior strategy leader with 15+ years shaping insight into meaning leaders can act on. I help organizations decide what matters, why it matters now, and what to do next by translating audience intelligence and cultural signals into clear strategic guidance.I’ve led cross-functional teams across strategy, research, media, and content to improve performance, build scalable tools, and introduce forward-looking capabilities that support confident decision-making and measurable business impact.
Experience
Senior Director of Research
Apr 2024 — Present · New York, NY, US
Lead research, insight product development, and strategic initiatives at the intersection of audience intelligence, media, and AI to inform marketing and growth decisions across sales, product, and editorial teams.Establish and evolve cultural intelligence and segmentation frameworks grounded in first-party research, supporting clearer audience targeting, media strategy, and go-to-market decisions.Introduce and oversee identity-based attribution and advanced campaign measurement, reducing external costs 20%, increasing average deal size 24%, and improving campaign effectiveness 10%.Build and scale insight-led research products, including language-mix advertising and cultural trends tools, expanding adoption across major client verticals and strengthening commercial impact.Oversee thought leadership research and performance measurement across brand lift, sales outcomes, creative testing, CTV, and foot traffic, translating complex data into actionable guidance for executives and clients.Manage AI and data vendor strategy, knowledge management, and operating infrastructure, improving efficiency 21% and conversion rates 11%.Manage divisional budget and mentor analysts to elevate insight quality, storytelling, and strategic rigor.
Education
Hamilton College
Bachelor of Arts (B.A.), East Asian Studies
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