Maya Tunnell
The Playmaker of Partnerships - Reading the Field, Translating Insight into Opportunity, and Delivering Plays that Win Business and Culture
- Role
- Partnership Solutions at SeatGeek
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Maya Tunnell
Your former athlete turned sports business professional with a passion for Storytelling and Partnership Strategy. Maybe not as cool as playing on the field and seeing fans wear your jersey, but I still operate as a Playmaker: reading the field, translating insight into opportunity, and executing strategies that drive wins across both business and culture.My career began in partnership design and has evolved into sports business strategy, spanning pitch development, narrative strategy, KPI translation, activation execution, and post-campaign performance analysis to inform renewal and growth opportunities. I have worked across the full partnership lifecycle, turning brand objectives into revenue-driving narratives, activations, and fan experiences for renowned organizations such as the Los Angeles Lakers and the San Francisco 49ers and now at SeatGeek in the sports tech ecosystem. In short, I thrive at the intersection of insight and execution, where strategy becomes storytelling, storytelling becomes activation, and activation becomes revenue.If any of this resonates or sparks your curiosity, I’m always open to connecting whether it’s to discuss best practices in partnerships and sports business, explore collaboration opportunities, mentorship, or simply talk sports!
Experience
Partnership Solutions
Sep 2025 — Present · Los Angeles, CA, US
NFL, NBA, MLB, MLS, PGA | Marketing & Storytelling
Education
San Diego State University
Bachelor's degree, Business Administration and Management, General
2016 — 2020
Universidad Carlos III de Madrid
Bachelor's degree, Business Administration and Management, General
2019 — 2019
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