Michael Schwartz

About Michael Schwartz

Business-savvy digital marketing strategist with an extensive background in eCommerce.

Experience

1. Sr Marketing Manager

   Sports Research

   Jul 2023 — Present

   Develop & execute comprehensive brand strategy aligning with corporate marketing objectives and business goals. Reporting directly to the VP of Marketing and collaborates closely with cross functional teams including Product, Operations, & Sales to ensure consistent and effective brand communication across all touchpoints. Responsible for leading the planning, execution & optimization of paid media campaigns to drive customer acquisition and growth- Develop and execute a comprehensive brand strategy that embodies our company values, missions and vision while resonating with our target audience. Define & articulate our brand positioning, messaging and value proposition- Lead the development and implementation of integrated marketing campaigns and programs to enhance brand awareness, increase market share & foster customer loyalty- Collaborate with internal teams and external partners to create compelling creative assets including packaging, advertising, digital content and promotional materials- Conduct market research and competitive analysis to identify market trends, consumer insights & opportunities for brand differentiation- Monitor and measure the performance of marketing activities using data and analytics to make informed decisions and optimize marketing strategies- Develop and execute strategic paid media campaigns across various channels including digital advertising, social media, search enging marketing (SEM), display advertising and affiliate marketing- Manage paid media budget effectively, allocating resources to channels that deliver the best ROI and align with business objectives- Lead and mentor a team of marketing professionals providing guidance, support, and feedback to drive growth & development at both the individual and team level.

Education

• North Carolina State University

  N/A, Mechanical Engineering

  2008 — 2009

Skills

• International Sales
• Salesforce.com
• Project Management
• Project Coordination
• Public Speaking
• Marketing
• Account Management
• Inventory Management
• Marketing Strategy
• Development Projects
• Spreadsheets
• Retail
• Product Development
• Sales
• Trade Shows
• Customer Service
• Management
• Training
• Analysis
• Strategic Planning