Mark Jennings
Managing Director, Global Digital Portfolio @Federal Express Corporation
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WORK HISTORY
Managing Director, Global Digital Portfolio @Federal Express Corporation
Colllierville, TN, US
Led strategic planning and execution of customer-facing digital product portfolio, overseeing 35+ professionals in designing and launching shipping applications generating $50B+ in annual revenue. Partnered with sales, engineering, and communications teams to deliver innovative, customer-focused solutions. • Strategic Marketing & Go-to-Market Leadership: Designed and launched a $50M API & Data Commercialization Strategy, developing customer-focused value propositions, market pricing, and go-to-market plans that created new revenue streams. • Content & Communication: Created compelling sales collateral and managed provider engagement portals, ensuring brand consistency and governance criteria for the $20B FedEx Compatible channel program. • Performance Optimization: Defined KPIs and frameworks to measure marketing effectiveness, optimizing third-party provider incentives and increasing channel revenue from $12B to $20B in five years. • Stakeholder Engagement: Presented strategies to senior leadership, aligning marketing plans with sales and sustainability goals, and led global customer-facing technology integration of TNT acquisition, creating customer migration paths and modernization plans.
EDUCATION
University of Kentucky
BA
University of Kentucky
MBA
SKILLS
ABOUT MARK JENNINGS
I currently serve as President at SalientPoint Advisors, providing consulting services in…
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