Matt Timothy
I’m in TV. The complicated part.
- Role
- Director, Platform Partnerships at Continuum Media
- Location
- St. Petersburg, FL, US
- LinkedIn followers
- 500 followers
About Matt Timothy
My career is basically a guided tour of every angle TV advertising has to offer.Sold linear to linear people. Then linear with digital. Then pure digital. Then addressable linear. Then linear and digital together. Then digital’s answer to linear. Now I sell linear to digital people.Full circle. Thirty years. One screen.If you’re buying TV, selling TV, or trying to figure out why it’s still so hard to do either — we probably have something to talk about.
Experience
Director, Platform Partnerships
Oct 2025 — Present
Linear TV buying is a broken, hidebound process. We should know. We\'ve been doing it for decades. At Continuum Media, we\'ve transformed a resource intensive, highly manual and time consuming process into an efficient exchange - what once took weeks now takes minutes. Continuum\'s Exchange Platform, built as an internal tool, has profitably transformed how we approach linear TV. Linear TV at the speed and efficiency of digital, now available direct to agencies everywhere!
Education
University of Southern California
USC Annenberg School for Communication
1992 — 1993
Hofstra University
BA, English
1985 — 1988
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