Melissa Tigges
Strategic partnership and brand builder
- Role
- VP - Strategic Initiatives at Cottage Door Press
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Melissa Tigges
I\'m a strategic and creative leader with a strong background in sales, marketing, licensing, and product development across publishing and consumer products. I’ve led key initiatives—from brand partnerships and joint ventures to new product launches—that drive significant growth and long-term impact. I bring a blend of big-picture thinking, data-driven strategy, and collaborative leadership to every challenge, always focused on building smart solutions and strong relationships.Strengths: Strategic Partnerships | Brand & Product Development | Licensing | Cross-Functional Leadership | Marketing Strategy | Business Growth | Creative Problem Solving | Communication & Collaboration
Experience
VP - Strategic Initiatives
Jan 2024 — Present
Education
University of Wisconsin-Madison
Bachelor of Business Administration (BBA), Marketing and International Business
1992 — 1996
Skills
- Customer Insight
- Analytics
- Account Management
- P&L Management
- Iri
- Business Insights
- Nielsen
- Spectra
- Management
- Team Building
- Market Planning
- Product Development
- Retail
- Category Management
- Analysis
- Marketing Research
- Apollo
- Forecasting
- Strategy Development
- Promotions
- Pricing
- Shopper Marketing
- Trade Marketing
- Consumer Products
- Assortment
- Segmentation
- Leadership
- Market Analysis
- New Business Development
- Marketing
- Cross-Functional Team Leadership
- Consumer Insights
- Consumer Insight
- Merchandising
- Excel
- Strategic Planning
- Ac Nielsen
- Competitive Analysis
- Market Intelligence
- Key Account Development
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