Michael Tien

Senior Marketing Manager, Knowledge Solutions @Stack Overflow

Portland, OR, US
MOBILE NUMBERS
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WORK HISTORY

Dec 2023 — Present

Senior Marketing Manager, Knowledge Solutions @Stack Overflow

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Portland, OR, US

Developed one of Stack Overflow’s fastest-growing, top revenue business lines by creating API-driven data licensing and AI tools that delivered substantial contributions to overall company revenue•Architected and supported the execution of a comprehensive data licensing strategy in collaboration with AI product teams— which included data set pricing/bundles, customer-facing assets, data evaluation workflows, and onboarding processes that accelerated deal closures•Defined GTM foundation by developing AI market segmentation, ideal customer profiles (ICPs), and personas for key Knowledge Solutions markets •Identified high-value enterprise use cases where Stack Overflow and Stack Exchange data products enhance AI workflows, including LLM pre-training and fine-tuning, intelligent chatbots and search systems, AI agents, RAG, and other customer-driven AI applications•Developed and analyzed market intelligence through comprehensive AI customer/buyer research, price sensitivity surveys, and identifying technical use case studies for LLM applications •Conducted market size analyses, including AI marketplace TAM/SAM/SOM assessments to identify and prioritize high value opportunities/segments

EDUCATION

N/A

Northwestern University - Kellogg School of Management

Executive Education - Consumer Marketing, Marketing

N/A

W. P. Carey School of Business – Arizona State University

MBA/MSIM, Business/Computer Science

N/A

University of California, Davis

Bachelor of Science, Genetics

SKILLS

Digital MarketingMarketing ManagementMarket AnalysisProduct MarketingProduct InnovationMulti-Channel MarketingData AnalysisProduct LaunchSegmentationProduct Lifecycle ManagementForecastingPricingP&L ManagementMarket ResearchGo-to-Market StrategyMarketingCross-Functional Team LeadershipCompetitive IntelligenceMarketing StrategyCustomer InsightStrategyProduct DevelopmentProgram ManagementPortfolio StrategyStrategy DevelopmentProduct ManagementManagementStrategic PartnershipsStrategic ThinkingMarketing ResearchCloud ComputingCrmProduct Life Cycle ManagementPlatform DesignLeadershipCommercializationGtmTeam LeadershipConcept GenerationPortfolio Management

ABOUT MICHAEL TIEN

Creative, dynamic marketing professional with 20+ years of experience in marketing, technology, competitive analysis, portfolio management, and business/annuity models, now specializing in AI/LLM product commercialization and go-to-market strategies.Marketing leader driven to identify new opportunities to simplify consumer experiences through AI-powered, innovative solutions and LLM-data set driven products. Broad range of marketing skills working in both large enterprises and AI innovation teams. Experience spanning AI product strategy definition, AI developer workflows, awareness campaigns, lead generation for B2B AI tools, and engagement strategies for AI-driven solutions. Team leader with a proven record of defining value-add AI solutions with compelling ROI in the rapidly evolving LLM landscape. Deep understanding of regional AI adoption patterns, emerging AI technology trends, and enterprise AI customer needs.Specialties: AI product portfolio planning, LLM concept testing and validation, AI product lifecycle management, AI innovation roadmaps, AI/ML market research, competitive intelligence in AI space, AI product segmentation/positioning, AI/LLM tool pricing and bundle definitions, and product marketing team leadership.

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