Michael Thurston

WORK HISTORY

EDUCATION

SKILLS

ABOUT MICHAEL THURSTON

I am a Business Relationship Manager for CPS Energy’s Information Technology (IT) department. I specialize in building and maintaining new and existing relationships throughout CPS Energy’s business units to ensure their ideas for new projects and services for our employees and customers are thoroughly reviewed so we can work together to achieve their IT goals. Prior to this role, I was an Assistant Project Manager for CPS Energy’s Enterprise Program Management Office, helping move our organization into the future so that it remains resilient for its customers, working on cutting-edge IT projects. Prior to this role, I served as a Project/Program Lead in CPS Energy’s Corporate Responsibility Team, and was tasked with managing our corporate sponsorships, the company\'s United Way Campaign, fundraising for our Residential Energy Assistance Partnership (REAP) Program, and helping with other community projects with my team. My former role as a Community Relations Manager allowed me to connect with others looking for opportunities to partner with SWBC and make a positive impact for their business and our community. Personally, I enjoy working alongside my colleagues to develop new and positive community programs and partnerships and give to the communities where we all live, work, and serve. And, position SWBC as a valued corporate citizen and neighbor locally and nationally.Before my role in community relations, I worked as a strategic marketer in SWBC\'s Marketing Department and executed outbound and inbound marketing campaigns, developed ideas for creative marketing campaigns that matched the client\'s goals and objectives, and positioned myself as a strategic thinker that stayed abreast on the latest marketing trends and habits. I am a skilled project manager with the ability to multi-task and provide results. One of my biggest marketing accomplishments at SWBC was in 2018, when I wrapped up a year-long project for SWBC\'s Professional Employer Organization (PEO) Division and one of SWBC\'s largest advertising effort in its history. The campaign included TV and radio commercials, digital assets (online banners and video, SEM, geofencing, e-blasts, e-newsletter ads, print advertising, social media campaigns, and PR). Take a look at the four commercials (Salata, CROSS, Children\'s Bereavement Center of South Texas, and Hill Country Pain Associates) below to see my work.