Matt Thompson

About Matt Thompson

For 11+ years, I’ve held senior leadership positions in global B2B SaaS companies. I have driven revenue for companies selling into most major industries and across many vertical segments. I am known as: A Growth-Stage Marketing LeaderB2B SaaS companies survive the growth stage (growing from <$20M to $100M+ in ARR) by having strong product-market fit and by creating a powerful market presence. I enjoy the ambiguity, variety, thrill and rewards of starting early in this stage and fueling the growth. A Go-To-Market StrategistI welcome David vs. Goliath situations, where strategic agility is paramount in taking on bigger brands and budgets. As an example, Soprano landed on the Deloitte Fast 50 list for four consecutive years and out-performed much larger competitors because we:* Re-positioned the product as a white-labeled CPaaS platform * Clarified the ICP to aim at big-brand mobile network operators * Built a brand identity around a channel model * Created powerful storytelling to win awards and punch above our weight with analysts * Leveraged all of the above in campaigns to out-compete big brands like Twilio in the channel A StorytellerProduct marketing is a craft, and I consider it one of my superpowers. I dive deep into complex situations, extract critical insights and develop powerful stories about the brand and product that resonate with customers, analysts and potential investors. A Player-CoachI am a ‘captain’ personality who blends creativity, intensity, and urgency. I also invest genuinely in the lives and careers of the people I work with, simultaneously leading, managing, and playing on the field. I have learned that development can lead to accelerated revenue global marketing leadership:→ Marketing strategy→ Global go-to-market (GTM) planning→ Clarifying ICP→ Product launches & defining product-market fit→ Positioning into large, medium, and SMB customer segments→ Thought leadership, PR, & analyst relations→ Commercial, pricing & business modeling→ Brand identity and brand building→ Competitive intelligenceBroad marketing leadership expertise, including :→ Models: ABM, Inbound, PLG, Channel and Outbound→ Inbound Digital Marketing, GEO (Generative AI Search Optimization)/ SEO / Organic→ High-value content for paid & and organic channels→ Sales Enablement for Targeted Outbound and Account-Based Marketing→ Hiring skilled marketing talent→ Marketing automation (integrating with CRM, ABM)→ Global field marketing

Experience

1. CMO

   Inbenta

   Oct 2025 — Present · Seattle, WA, US

Education

• University of Colorado

  Bachelor of Arts - BA, Philosophy

• University of Georgia - Terry College of Business

  Master of Business Administration - MBA

• University of Washington

  Certificate, Software Product Management