Vivek Thirunethiran Murughanandam

About Vivek Thirunethiran Murughanandam

I am a results-driven commercial growth leader with a proven track record of scaling consumer businesses across General Trade, Modern Trade, and eCommerce channels Over the last several years, I have led high-performing sales organizations of 100+ members, driven triple-digit revenue growth, expanded distribution footprints at scale, and built structured execution frameworks that translate strategy into in-market performance. At Cookd, I led a regional sales transformation across Tamil Nadu and Kerala, delivering 100%+ revenue growth within one quarter, expanding modern trade footprint by 2.5x, optimizing trade investments, and implementing SFA/DMS systems to improve visibility and accountability across the field force. Previously at Scale Global Ventures, I led multi-country brand strategy and expansion initiatives - negotiating with 40 global brands, launching 17 brands across 6 markets, building S&OP frameworks from scratch, and driving a $4M annual commercial pipeline through cross-functional alignment. During my tenure at CavinKare, I managed large-scale trade marketing and key account portfolios, directed ₹2.5 Cr visibility investments across 5,000 outlets, executed national activation campaigns in collaboration with Virat Kohli, and managed marketplace partnerships with Amazon, Flipkart, Myntra, and Nykaa to optimize inventory health and channel profitability. My core strengths: • Sales & Distribution Expansion • Trade Marketing & Channel ROI Optimization • Key Account & Marketplace Management • Category Growth & Unit Economics • Team Building & Capability Development • S&OP and Cross-Functional Alignment I believe sustainable growth comes from strong systems, disciplined execution, and empowered teams, not just aggressive targets. Open to leadership opportunities across Sales, Trade Marketing, Category, and Ecommerce functions where scale, structure, and strategy intersect.

Experience

1. Assistant General Manager

   Seiko India

   Jun 2026 — Present · Bengaluru

2. Head of Sales

   Cookd

   Aug 2025 — Jan 2026 · Chennai

3. Brand Strategy Manager

   Scale Global Ventures

   Aug 2023 — Sep 2025 · Hyderabad, Telangana, India

   • Led end-to-end brand negotiations for 40 global brands, including brand evaluation, value chain assessment, pricing strategy, & unit economics; successfully launched 17 brands across 6 international markets • Built business plans and S&OP frameworks from the ground up, aligning Commercial, Supply Chain, and Finance functions to deliver a $4M annual revenue pipeline • Designed and deployed a $600K trade marketing budget across multiple markets and channels, optimizing spend efficiency and driving scalable growth • Managed a 4-member eCommerce enablement team, building a $20K monthly pipeline per brand (2 brands) and increasing ROAS from 1x to 4x

4. Customer Marketing Manager

   CavinKare

   May 2019 — Jul 2022 · Tamil Nadu, India

   Customer Marketing Manager • Delivered consecutive quarterly sales plans with 30% growth, achieving record-high sales performance • Led large-scale field capability-building initiative by training 500+ promoters and merchandisers across India, on digital sales tools and merchandising standards, improving overall retail execution quality • Directed ₹2.5 Cr trade visibility strategy across 5,000 outlets, optimizing deployment, compliance tracking, and in-store impact measurement Key Account Manager • Delivered 135% sales growth through high-impact trade programs improving channel economics, market penetration and distributor ROI. • Designed and executed national brand activation campaign in collaboration with Virat Kohli, accelerating secondary sales and partner engagement across 3,000+ stakeholders • Managed strategic partnerships with leading eCommerce platforms — Amazon, Flipkart, Myntra, and Nykaa — negotiating liquidation of ageing (<70% shelf-life) inventory across priority SKUs.

Education

• Indian Institute of Management, Calcutta

  Master of Business Administration · Operations

  2017 — 2019

Skills

• Head of Sales
• Business Strategy
• Business Planning
• Sales Processes
• Trade Marketing
• Program Management
• Key Account Management
• Sales
• Sales Leadership
• Digital Strategy
• Sales Operations
• Stakeholder Management
• Data Analysis
• Marketing Management