Matt Finan
US Hematology Oncology Marketing at Incyte
- Role
- Associate Director, Us Hematology Oncology Marketing at Incyte
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Matt Finan
Results-driven product strategy and marketing leader with expertise in customer engagement and omnichannel engagement strategy. Proven success in driving US and global brand initiatives, including brand strategy, messaging development, omnichannel execution, personal promotion, APP initiatives, and peer to peer engagements. Experienced across the full brand lifecycle—from pre-launch planning and brand positioning to omnichannel HCP and consumer-directed promotion.Strong leadership in managing cross-functional teams, ensuring seamless execution of high-impact strategies that optimize engagement, enhance brand presence, and drive business growth. Therapeutic focus in hematology and oncology.
Experience
Associate Director, Us Hematology Oncology Marketing
Jul 2023 — Present · Chadds Ford, PA, US
US Marketing & Omnichannel Engagement Lead for Jakafi MPN indications. Responsible for overall brand strategy, messaging, professional promotion, and customer engagement strategy. Focused on development of innovative engagement solutions, ensuring meaningful and relevant targetred interventions that optimize engagement, enhance brand performance, and maximize business impact across all channels- 2024 Sue Carnes Award (Leadership Recognition)- 2026 President\'s Circle (Leadership Recognition)
Education
University of Rhode Island
BA, Communication Studies, Leadership Studies
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