Matthew Tarnowski

About Matthew Tarnowski

I\'m an experience strategist, content designer, design thinker, and UX all \'rounder.I have a deep interest in digital design, human-computer interaction, emerging technologies, language and human behavior. I\'m always asking questions about how things work. And, why they don\'t. Here\'s what I consider core skills and strengths:> Experience Strategy—I believe the old paradigms of marketing and branding are eroding. I\'m always tinkering with new frameworks and models for identifying, researching and delivering new services, experiences and transformations.> Content Design—My focus is on UX writing and information architecture. The more I dive into systems thinking, the more I see ways to combine experience and service design with integrated marketing and branding to deliver better outcomes for customers.> UX Design—I play well with researchers, designers and developers. I can work in design and prototyping tools to communicate how content can bring an interface to life.> Design Thinking & Jobs to be Done (JTBD) These approaches changed my perspective forever and I love preparing and facilitating sessions and workshops to help teams find breakthrough ideas based on real human needs.

Experience

1. Content Strategy Manager

   GSK

   Dec 2019 — Present · Raleigh-Durham, NC, US

Education

• East Carolina University

  B.A, Communication Studies/Public Relations

  2000 — 2003

Skills

• Marketing Communications
• Web Content
• Html
• Advertising
• Website Development
• Writing
• Newsletters
• Copy Editing
• Marketing
• Copywriting
• Web Design
• Strategic Communications
• Editing
• Search Engine Optimization (SEO)
• Content Management
• Photoshop
• User Experience
• Content Strategy
• Web Development
• SEO
• Web Content Writing
• Agile Methodologies
• Web Analytics