Michelle Tarallo

About Michelle Tarallo

I’m a brand strategist, writer, and messaging specialist with over 12 years of experience…

Experience

1. Director of Marketing & Strategy

   Neiter Creative

   Oct 2020 — Present

   I lead brand strategy and messaging for clients across hospitality, architecture, design, and lifestyle. I specialize in crafting brand positioning, tone of voice, and narrative frameworks that genuinely sound human and evoke emotions in people.My work lives in the form of:Brand strategy decks that make founders cry (in a good way)Voice and tone guidelinesWebsite copy that sounds nothing like everyone else’sMessaging platforms that unify visual and verbal directionNotable work includes:Repositioning a luxury hotel in New Orleans as an emotionally intelligent, culturally rooted destinationDeveloping the brand voice and messaging for a nonprofit serving veterans with brain injuriesCrafting audience profiles, tone of voice, and storytelling strategy for high-end architecture and interior design studiosLeading messaging and digital copy for product launches, campaign rollouts, and custom websitesI collaborate closely with designers, developers, and clients to make sure the strategy isn’t just smart—it’s clear, compelling, and deeply felt.

Skills

• Sales Operations
• Customer Service
• New Business Development
• Microsoft Office
• Sales
• Event Management
• Business Development
• Corporate Events
• Email Marketing
• Public Speaking
• Catering Sales
• Marketing
• Marketing Strategy
• Event Planning
• Early-Stage Startups
• Advertising
• Wine
• Social Networking
• Social Media Marketing
• Marketing Communications
• Social Media
• Retail
• Restaurants
• Management