Michaela Sweatt

About Michaela Sweatt

My focus is on the complex cannabis industry. I manage a large portfolio of clients-from startups to MSOs-manage local and state regulatory issues and empower clients with information. I\'m interested in advancing consumer and business knowledge of cannabis, as well as the plant science and technology to grow a legal, safe, healthful, and knowledgeable cannabis ecosystem. It\'s an exciting place to be.My background is in go-to-market launch, consumer technology, sales/marketing, and customer success with deep expertise connecting great products and services with customers. With an entrepreneurial spirit in my DNA, I bring energy to established and startup businesses where rapid growth is the norm and “what if” innovation is standard thinking. I’ve worked with some of the most well-known brands from startups (TurboTax, GreatCall) and large national and multi-national companies (Intuit, Microsoft, Disney). I have a solid foundation and expertise in bringing products, brands, and companies to market during critical initial and rapid growth phases. Consumer behavior, marketing, cannabis marketing compliance, strategy, strategic marketing, market research, industry insights, data analytics, customer acquisition, product innovation, go-to-market, sales, customer success, product roadmap, strategic communication, messaging, story, brand development, positioning, webinar, planning, budget, competitive analysis, Metrc.

Experience

1. Treasurer and Board of Directors Member

   California Cannabis Industry Association

   Jan 2025 — Present

Education

• Project Management Institute

  PMP Certification

• San Diego State University

  Master of Arts, Communication

• San Diego State University

  Bachelor of Arts (B.A.), Communication