Matt Swain

About Matt Swain

For nearly 20 years, I\'ve served in industries and roles focusing on adult learning or K-12 education through marketing, leadership, board of directors, public relations, & fundraising. I\'ve worked with public schools, career and technical education (CTE), and served in government PR, tech, finance, marketing agencies, and national membership associations. Strengths Finder Results: Vision, Strategy, Achiever, Maximizer, Relator. Certifications: Product Marketing Certified (PMMC), Content Marketing, Leadership in Marketing Memberships: American Marketing Association, National Advertisers Association Experience:• Direct ability to progress ideas/services/products from concept, go to market, and final delivery. • Proven membership, loyalty, and customer marketing strategies/programs for retention ROI.• Experienced PR strategist with earned/paid media, thought leadership, case studies, & white papers.• Educational marketing with national conferences, prof. development, STEM, & life-long learning.• Develop and nurture partnerships, co-marketing, and revenue-generating sales and opportunities.• Adept at product development, implementation, and customer insights to make intentional decisions. Marketing Agency Experience to Make an Impact and Drive Business Forward:Digital and traditional direct marketing, email marketing, social, copywriting, direct mail, Google Analytics, video marketing, SEO, content, Facebook and IG ads, website development, and more. Things I am Proud of: I Spoke at GMU Marketing Class for marketing and career development Had influencer marketing campaign recognized nationally by the ALA and used as a best practice template nationwide. Vice-chaired an education and advocacy board, funding and programs to 2 counties and 1 city I also like vinyl records, heating my coffee 20 times the same morning, and pecan pie.The tools, tips, ideas, content, and opinions I share on my LinkedIn profile are my decisions and actions. They may not represent the view of the organizations I decided to have appear on my profile.

Experience

1. Middle School Business Teacher

   Frederick County Public Schools - Virginia

   Jul 2024 — Present

   Business and Information Systems - I help students explore careers and prepare them for life in the real world.Courses: Career Exploration, Journalism, Computer Solutions, Entrepreneurship, and FBLA.

Education

• Frederick County Public Schools Community Engagement Program

  Professional Development, Public School Education, Operations, and Community Impact

• Lord Fairfax

  Marketing and Business Management, Business, Management, Marketing, and Related Support Services

  2001 — 2004

• Northwestern University

  Leadership Through Marketing Certificate, Leadership through Marketing

• HubSpot Academy

  Content Marketing Certification , Marketing

• Product Marketing Alliance

  Product Marketing Certification

• Digital Marketing Institute

  Digital Strategy and Business Opportunity , Digital Strategy and Business Opportunity from the Digital Marketing Institute

Skills

• Customer Relationship Management (Crm)
• SEO
• Revenue Cycle Management
• Strategy
• Event Planning
• Newsletters
• Marketing Management
• Email Marketing
• Social Media
• Press Releases
• Marketing
• Project Management
• Conference Coordination
• Online Marketing
• Marketing Communications
• Facebook
• Google Analytics
• Direct Marketing
• Graphic Design
• Account Management
• Digital Marketing
• Strategic Planning
• Event Management
• Trade Show Strategy
• Lead Generation
• Hospital Revenue Cycle
• Leadership
• Direct Mail
• Crm
• Trade Shows
• Salesforce.com
• Copywriting
• Healthcare Reimbursement
• Social Media Marketing
• Marketing Strategy
• Advertising
• Management
• Public Relations
• Online Advertising
• Conference Development