Mor Sudri

Marketing and Advertising Manager @Summit Properties USA

NY, US

Marketing Team Leadership & Infrastructure (27 Malls Nationwide)Built and led the entire marketing function for 27 shopping malls across the U.S. Established the team from the ground up — hiring, training, and structuring roles — while creating the operational framework, campaign systems, and KPIs to support full-scale marketing across digital, local, and B2B channels. Audience Analysis & Market LocalizationUsed geographic data, community behavior, and direct feedback (polls, surveys, social interaction) to shape localized strategies per mall — ensuring every campaign spoke directly to the audience’s lifestyle and preferences. Event Strategy & Community EngagementCreated and led event programs that significantly increased foot traffic and strengthened each mall\'s identity as a hub for entertainment and community. Events were tailored by region, from family festivals to culturally relevant activations.🤝 B2B Marketing & Tenant EnablementDeveloped leasing support tools including brochures, pitch decks, and success campaigns. Led storytelling initiatives that showcased long-term tenant partnerships and reinforced our role as a business-growth partner. Digital Presence & Performance MarketingManaged all digital touchpoints — websites, Facebook, Instagram, and email. Led Meta ad campaigns focused on traffic, engagement, and exposure, aligning every initiative with KPIs, benchmarks, and real-world impact. Results-Focused Execution Backed by KPIs & BenchmarksAll activities were performance-led, with clearly defined short- and long-term KPIs and benchmarks — including traffic growth, campaign ROI, tenant visibility, and brand engagement.

Technion - Israel Institute of Technology

Digital Campaigns Management

Ruppin Academic Center

Bachelor's degree, Business Administration and Management, General

Columbia University

Master of Science - MS, Information & Knowledge Strategy