Michael Stich
Helping marketers create new value from innovation
- Role
- Partner at CourtAvenue
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Michael Stich
For more than 25 years Michael and his teams have helped executives understand and capitalize on innovation. Michael currently serves as Partner at CourtAvenue, overseeing Clients and Capabilities. He works closely with clients such as Kia, Epson, General Mills, US Air Force, Dell and Elanco to understand their latest marketing challenges, and develops custom solutions to address them. He is also an advisor, board member and investor in various startups.Prior to joining CA in 2020, Michael served as the WPP Global Client Leader for Dell Technologies, and as Chief Business Officer for VMLY & R. In these roles, Michael worked closely with C-Suite clients across all aspects of marketing: brand, media, commerce, loyalty, martech, data and organizational design. He also served as Chief Executive Officer and Chief Innovation Officer for Rockfish, where he helped structure and scale it into one of the largest digital agencies in the US. During that time, he grew and created new capabilities for some of the world’s most forward-thinking companies, including Ford, Walmart, Mars, Johnson & Johnson, Unilever and Sam’s Club.Prior to Rockfish, Michael served in senior marketing, strategy and venture capital roles for Bridge Worldwide (now WundermanThompson), Texas Instruments, McKinsey and Dell. He helped launch the first multimedia PC, the Windows desktop for Dell, the integrated xDSL/802.11n/VoIP broadband gateway, and multiple consumer web and mobile innovations.Michael serves as a frequent speaker and writer on a variety of digital marketing topics, including marketing frameworks, ecommerce, AI, Web3, search, analytics, Customer experiences, and startups. He was recognized as a Cincinnati Marketing Legend by the American Marketing Association, and the COO winner of the C-suite Awards by the Cincinnati Business Courier.Michael is a happy husband and father of four, an adviser to Fortune 50\'s and startups alike, and loves to play guitar in rock cover bands and at church on Sundays.
Experience
Partner
Nov 2020 — Present · Cincinnati, OH, US
CourtAvenue represents a strategically assembled group of companies operating at the nexus of digital transformation, artificial intelligence, commerce and creative experience. We recently won AdWeek\'s Fastest Growing Agency in America and were the 58th fastest private growing company on the Inc.
Education
MIT Sloan School of Management
MBA, Marketing, Technology Strategy
Hong Kong International School
High School Diploma
1982 — 1990
Tufts University
BSEE, Computer Engineering
Skills
- Marketing
- Product Management
- Mobile Marketing
- Entrepreneurship
- Mobile Applications
- Web Analytics
- Integrated Marketing
- Competitive Analysis
- Start-Ups
- Leadership
- Market Research
- Brand Development
- Segmentation
- Enterprise Software
- Product Marketing
- Social Media Marketing
- Strategic Partnerships
- Interactive Marketing
- Online Advertising
- Sem
- Multi-Channel Marketing
- Venture Capital
- Crm
- Market Analysis
- Email Marketing
- Online Marketing
- Organizational Design
- Mobile Devices
- Digital Media
- Social Media
- Lead Generation
- Marketing Research
- Google Analytics
- Strategic Planning
- New Business Development
- Product Development
- Customer Insight
- Business Development
- Digital Marketing
- Brand Management
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