Tany Boyce
Marketing Coordinator @Zep Inc
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WORK HISTORY
Marketing Coordinator @Zep Inc
Atlanta, GA, US
Spearheaded the development and execution of integrated marketing campaigns across digital and traditional channels to boost brand visibility in industrial markets-Created compelling marketing collateral—including brochures, training decks, and sales presentations—that supported product rollouts and promotional initiatives-Coordinated and delivered sector-specific training materials that enhanced field engagement and strengthened distributor relationships-Conducted competitive market research to uncover trends, inform messaging strategy, and identify opportunities for campaign optimization-Partnered closely with sales, operations, and creative teams to ensure seamless execution and alignment with business objectives-Proven ability to juggle multiple projects while meeting deadlines in a fast-paced environment-Continuously sought ways to streamline processes and improve content workflows to better serve internal stakeholders-Known for a positive attitude, curiosity to learn, and commitment to supporting high-performing sales teams
EDUCATION
Antioch University-Los Angeles
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
McKendree University
Bachelor's degree, Business administration/Marketing
St. Louis Community College
Associate of Arts and Sciences (A.A.S.), Funeral Service and Mortuary Science
SKILLS
ABOUT TANY BOYCE
With over two and a half years at AT & T, my journey has been marked by the desire to align marketing campaigns with our business goals and customer needs. As Lead Product Marketing Manager, my mission is to bridge the gap between product innovation and market trends. My expertise lies in orchestrating go-to-market strategies and utilizing data insights to amplify our reach and ROI. At AT & T, my goal is to foster a culture of collaboration and continuous improvement, ensuring our marketing efforts resonate deeply with our audience and support the company’s vision.In my current role, I\'ve managed end-to-end local marketing processes for both Eastern and Western regions, ensuring our campaigns are both innovative and customer-centric. Working closely with Sales, Product, and Customer Experience teams has enabled us to shape product positioning that stands out in a competitive landscape. Leveraging my skills in social networking and Microsoft Planner, I\'ve analyzed campaign performance diligently, driving enhancements that have significantly boosted engagement and conversions across multiple channels.
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