Rachel Kay
Communications | Public Relations | Digital Creator | Content Writing | Fundraising | Training | Government Relations | BILINGUAL (Spanish)
- Role
- Public Relations Director and Social Media Manager at S.H.A.R.E. Community Development Corp
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Rachel Kay
An influential and enthusiastic leader with a career history of leading integrated communications, public relations, fundraising, training, and marketing activities to drive awareness for organizations. Authors / publishes engaging content and stories (print and digital / social media) that capture narratives while initiating calls to action. Builds, leads, trains, and encourages diversified teams (volunteers / employees), designs creative solutions to emerging issues, fosters loyal partnerships with government / community leaders, and drives business continuity.
Experience
Public Relations Director and Social Media Manager
S.H.A.R.E. Community Development Corp
Jul 2023 — Present · Houston, TX, US
Direct the development and execution of social media, public relations (PR), marketing, and communications campaigns/strategies to expand visibility/awareness while elevating its reputation in targeted markets, initiating calls to action, and driving sales. Develop Social Media Strategies and Frameworks Organize Webinars Engage Social Media Audiences while communicating the company’s story, showcasing its impacts, successes, and milestones, improving its competitive position in the market, and promoting events by crafting content/narratives, producing videos, authoring scripts, organizing podcasts, interviewing subject matter experts (SME), and engaging in comments/discussions. Conduct Competitive/Market Research to Gain Insight and Intelligence for marketing, social media, and public relations strategies. Expand Knowledge of Emerging AI Tools (e.g, ChatGPT and Remini) to elevate storytelling with relevant keywords and hashtags. Track Social Media, Marketing, and Public Relations Engagement and Analytics to evaluate progress/results to reshape strategies for maximum returns. Forge Community Relationships with nonprofits, school districts, and city/county officials to expand an arsenal of influencers and promoters for the startup.
Education
University of Colorado at Boulder
BA, Communication / Technology, Arts, and Media, Overall GPA 3.53
2007 — 2011
University of Colorado at Boulder
Master's Student, Information Communication Technology for Development (ICTD)
2012 — 2013
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