Mikhail Samarskiy
Senior Performance Marketing Manager @NeoTaste
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WORK HISTORY
Senior Performance Marketing Manager @NeoTaste
Berlin, DE
At Neotaste I’m currently strengthening the measurement and experimentation foundation for performance marketing.I’m working with the data team to close the remaining gaps in our attribution setup, especially linking Adjust identifiers with internal user IDs so we can rely on consistent, campaign-level and cohort-level analysis. In parallel, I’m driving the setup of an ROI measurement framework (definitions, requirements, and a practical rollout plan) and building a structured creative testing system (taxonomy, cadence, documentation, and learnings) to improve iteration speed and decision quality.
EDUCATION
Russian University of Humanities
Specialist, International Relations and Regional Studies: International Organizations and Integration
Lyceum of Information Technologies #1533
Graduate, Applied Economics
SKILLS
ABOUT MIKHAIL SAMARSKIY
I’m a UA & growth manager with 8 years in mobile games/apps. I scale efficiently through disciplined experimentation (A/B/X), sharp creative testing, and robust post‑ATT measurement. Recent wins:+80% installs at stable ROAS/CPI for 4 Pics 1 Word and an AI‑assisted creative pipeline (LLMs + n8n) that cut cycle time from days to hours and enabled ~20 extra variants/week. I work across AppsFlyer/Adjust and SKAN, with SQL for quick insights.Core strengths: UA strategy & execution • Creative testing & narratives • SKAN/post‑ATT measurement • SQL insights • Team mentoring • GenAI/LLM‑assisted automation
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